Women in Tech Series: Elizabeth Olson, Director of Marketing Communications at Telltale Games. She shares how the gaming world has evolved since the 90s.

Global Tech Leaders' Podcast

Welcome to the Women in Tech Series from the Global Tech Leaders Podcast. Today we are speaking to Elizabeth Olson, Director of Marketing Communications at Telltale Games. She is also an entrepreneur and consultant in brand and strategic marketing in her own right. She is known for creative campaigns. She loves giving a product or brand a face and personality and determining and positioning the audience's strategic direction.

We kick off by asking Elizabeth to share her career journey and what has led her to where she is today.

• Was a fine arts student.
• Study of rhetoric.
• Radio, journalism, marketing or PR.
• Fine jeweller.
• Temp agency.
• Bookkeeping for Fun Co.
• Game and Former.
• Virgin Interactive and working with Disney.
• PR was not easier.
• We checked email a couple of times a month.
• Lion King and Aladin.
• Reverse engineer.
• Marketing woman gamers.

Then next we ask Elizabeth how her experience in gaming shaped her marketing strategy. And we ask her what was it like with little to no women in gaming tech at the time.

• Gamergate.
• Press events took place in strip clubs.
• Sexual harassment.
• Emulate or die.
• Waste of time to be bitter.
• Diversity efforts.
• Focus on the stories.
• Mainstream.
• Stray.

Next, we ask Elizabeth to share her thoughts on the addictive side of games for kids and the pressure on parents about it.

• Personality and upbringing.
• It is more complicated than we think.
• Open world games.
• Perfect storm.
• Second Life.
• Computer in your pocket.
• Parents in their 80s playing games.

Then we ask Elizabeth what advice would give other women that want to enter the gaming industry.

• Many resources now.
• Networking with intent - finding community in it.
• Find your spot of sunshine.
• Tenacious.
• Critical thinking and problem-solving.

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