Why Everyone Thinks They Know Marketing (And What to Do About It) - Ep. 73

Giraffes Don't Eat Steak

Why Everyone Thinks They Know Marketing (And What to Do About It) - Ep. 73
In this episode of Giraffes Don't Eat Steak, hosts Erica and Alex discuss the challenges marketers face when dealing with other departments who think they understand marketing better than the professionals!
They share strategies for working with legal and compliance teams, communicating effectively with senior management and why understanding your target audience is your ultimate shield in internal battles.
00:00 Introduction to Giraffes Don't Eat Steak
01:11 Marketing battles with other departments
02:57 The future of marketing strategy with AI
05:59 Using plumber example for marketing
07:33 Managing compliance and legal challenges
13:30 Understanding stakeholder perspectives
15:09 Target audience as your marketing shield
16:46 Every department has its own audience
19:15 AI's impact on marketing team structures
21:04 Being the custodian of the target audience
26:26 Making target audience part of company DNA
27:09 Taking emotion out of marketing decisions
28:54 Episode conclusion
Key topics covered:

• How AI is changing the marketing landscape
  
• Practical strategies for dealing with legal and compliance
  
• The importance of understanding stakeholders' perspectives
  
• Why being the "custodian of the target audience" is critical
  
• Making target audience understanding part of company DNA
  

Connect with the hosts:
Erica: https://www.linkedin.com/in/erica-mackay/
Alex: https://www.linkedin.com/in/alex-bilney/
Get in touch with us at The Marketing Detective Agency - www.themarketingdetectiveagency.com
#MarketingStrategy #BusinessMarketing #TargetAudience #MarketingTips #OfficePolititcs #MarketingPodcast