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Ep. 30 - The Role of Mascots in Branding: A Giraffes Don't Eat Steak Perspective
Manage episode 415683517 series 3523176
محتوای ارائه شده توسط Erica Mackay and Alex Bilney, Erica Mackay, and Alex Bilney. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Erica Mackay and Alex Bilney, Erica Mackay, and Alex Bilney یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
Ep. 30 - The Role of Mascots in Branding: A Giraffes Don't Eat Steak Perspective.
Welcome to Episode 30 of Giraffes Don't Eat Steak!
This week, Erica and Alex dive into the world of mascots and their role in marketing.
They discuss the origins of famous mascots and the significance of incorporating mascots into branding strategies. Along the way, they explore the connections and stories behind using mascots, drawing inspiration from everyday experiences and product integrations.
Join them as they ponder the significance of giraffes as their podcast mascot and even seek the audience's help in naming it.
Tune in for an insightful discussion on the power of mascots in marketing and the importance of weaving them into a brand's story. If you enjoy the episode, don't forget to leave a review and subscribe!
00:00 Welcome
04:27 Mascots - effective little bear mascot.
08:06 Limited edition characters put in various settings.
11:24 Choosing a giraffe mascot for marketing challenge.
13:50 Discussing mascot origin and mascot strategies.
17:18 Goodbye, thanks for listening to our podcast.
Erica: https://www.linkedin.com/in/erica-mackay/
Alex: https://www.linkedin.com/in/alex-bilney/
Get in touch with us at The Marketing Detective Agency - www.themarketingdetectiveagency.com
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