Ep. 3 The Impact of Twitter's Rebrand to X: A Failed Experiment or Brilliant Disruption?

Giraffes Don't Eat Steak

The Impact of Twitter's Rebrand to X: A Failed Experiment or Brilliant Disruption?
Welcome back to Giraffes Don't Eat Steak! In today's episode, we dive into an intriguing topic: the state of X.
We explore the rebranding of Twitter and the impact it has had on users and marketers alike. Is the new name working or is it a failure?
Our hosts discuss their own experiences with the rebrand, from struggling to say the new name to the confusion it caused in the office. They question the rationale behind the change and explore the importance of effective implementation when it comes to consumer-facing rebrands.
Join us as we dissect the phonetics, verbiage, and overall marketing strategy behind this puzzling rebranding decision.
Stay tuned for an interesting discussion on the disruptive marketing tactics of Elon Musk and the potential future directions of X and its competitors.
00:00:14 Has Twitter's rebrand as X been successful or a failure? Hard to say, still think of it as Twitter.
00:05:52 He is a disruptive marketer who creates conversations around the brand using product marketing.
00:08:30 The writer wants less nudity, values quality, and thinks paying improves perception.
00:10:18 I get random people adding me on Instagram, but I delete them if I don't know them.
00:13:04 There was awareness and usage, with lots of PR and press conferences about it, making people well aware of the upcoming launch.
This is an episode you won't want to miss! So grab your headphones, sit back, and get ready for Giraffes Don't Eat Steak
Giraffes Don't Eat Steak podcast, marketing stories, tips, hints, succeed in business, marketers, Twitter rebranding, X, failure, rule of thumb, rules of branding, campaign, platform, Monday.com, DaPulse, confusion, office, landscape, change, Elon, tantrum, rationale, implementation, consumer-facing, XCE, communication, collaboration, disruptive marketer, product marketing, brand marketing, noise, exodus, threads, popular, competing, functions, paywall, usage, business angle, niche, paywall.

Erica: https://www.linkedin.com/in/erica-mackay/
Alex: https://www.linkedin.com/in/alex-bilney/
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