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محتوای ارائه شده توسط Darshan Mehta. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Darshan Mehta یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
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Transforming Consumer Insights with AI with Stephen Phillips, Founder and CEO of Zappi

36:23
 
اشتراک گذاری
 

Manage episode 447985429 series 3316220
محتوای ارائه شده توسط Darshan Mehta. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Darshan Mehta یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
In this episode of Getting to Aha!, Darshan Mehta connects with Stephen Phillips, Founder and CEO of Zappi, an agile consumer insight platform. Join them as they explore the transformative impact of artificial intelligence (AI) on market research. Stephen shares his journey from the early 1990s to leading innovative consumer insights solutions, emphasizing the critical role of AI in interpreting emotional context and enhancing decision-making.
Discover the common pitfalls in understanding insights, the importance of structured data, and how AI can balance creativity with market relevance. Stephen also introduces his book, “The Consumer Insights Revolution,” co-authored with industry leaders, which serves as a playbook for brands looking to digitize their insights. Tune in to gain valuable insights into the future of market research and the collaboration between human creativity and AI!
Stephen Phillips is the Founder of Zappi and Chair of the MRS Sustainability Council. As a pioneer in the insights industry, Zappi empowers creators globally by leveraging data and AI to enhance market research capabilities. Stephen has dedicated significant time to developing AI-first models that extract valuable insights from research data while advocating for sustainable practices in the insights field. With experience spanning four continents, he specializes in international research and is a published expert in Behavioral Economics. Stephen's accolades include the ESOMAR Best Paper and MRS Conference’s Best New Thinking awards. His upcoming book, The Consumer Insights Revolution, co-authored with industry leaders, aims to redefine market research for consumer-centric organizations.
KEY TAKEAWAYS
👉 Stephen reflects on his early career in market research, detailing how his experiences in Asia and New York influenced his understanding of consumer insights.
👉 Stephen explains consumer insights and emphasizes their role in guiding actionable business decisions rather than causing analysis paralysis.
👉 The discussion covers frequent pitfalls organizations face, including conflating data with insights and resisting changes in methodologies.
👉 Stephen introduces the transformative role of AI in market research, highlighting its ability to interpret emotional context and automate various processes.
👉 Stephen elaborates on the complexities of aligning various data systems to create adequate datasets for AI applications in market research.
👉 The conversation emphasizes the necessity of human involvement in AI-driven insights, particularly in understanding brand context and ensuring relevancy
👉 Stephen shares his optimistic view on the future of AI in market research, addressing the challenges of human collaboration with AI to maximize outcomes.
Listen Now!
Fame Host - https://bit.ly/3ACsRBz
Apple - https://apple.co/3gsuA31
Spotify - https://spoti.fi/48t2yi5
YouTube - https://bit.ly/3KYAHtd
RSS - https://bit.ly/3AFrUs6
And connect with the host and guests here:
Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta
iResearch website - https://iresearch.com
Stephen Phillips on LinkedIn: https://www.linkedin.com/in/steve-phillips-2121ab/
Zappi Website: https://www.zappi.io/web/
Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.
Check out the 3 most downloaded episodes:
If you are interested in joining Getting to Aha! as a guest, please complete this form
  continue reading

133 قسمت

Artwork
iconاشتراک گذاری
 
Manage episode 447985429 series 3316220
محتوای ارائه شده توسط Darshan Mehta. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Darshan Mehta یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
In this episode of Getting to Aha!, Darshan Mehta connects with Stephen Phillips, Founder and CEO of Zappi, an agile consumer insight platform. Join them as they explore the transformative impact of artificial intelligence (AI) on market research. Stephen shares his journey from the early 1990s to leading innovative consumer insights solutions, emphasizing the critical role of AI in interpreting emotional context and enhancing decision-making.
Discover the common pitfalls in understanding insights, the importance of structured data, and how AI can balance creativity with market relevance. Stephen also introduces his book, “The Consumer Insights Revolution,” co-authored with industry leaders, which serves as a playbook for brands looking to digitize their insights. Tune in to gain valuable insights into the future of market research and the collaboration between human creativity and AI!
Stephen Phillips is the Founder of Zappi and Chair of the MRS Sustainability Council. As a pioneer in the insights industry, Zappi empowers creators globally by leveraging data and AI to enhance market research capabilities. Stephen has dedicated significant time to developing AI-first models that extract valuable insights from research data while advocating for sustainable practices in the insights field. With experience spanning four continents, he specializes in international research and is a published expert in Behavioral Economics. Stephen's accolades include the ESOMAR Best Paper and MRS Conference’s Best New Thinking awards. His upcoming book, The Consumer Insights Revolution, co-authored with industry leaders, aims to redefine market research for consumer-centric organizations.
KEY TAKEAWAYS
👉 Stephen reflects on his early career in market research, detailing how his experiences in Asia and New York influenced his understanding of consumer insights.
👉 Stephen explains consumer insights and emphasizes their role in guiding actionable business decisions rather than causing analysis paralysis.
👉 The discussion covers frequent pitfalls organizations face, including conflating data with insights and resisting changes in methodologies.
👉 Stephen introduces the transformative role of AI in market research, highlighting its ability to interpret emotional context and automate various processes.
👉 Stephen elaborates on the complexities of aligning various data systems to create adequate datasets for AI applications in market research.
👉 The conversation emphasizes the necessity of human involvement in AI-driven insights, particularly in understanding brand context and ensuring relevancy
👉 Stephen shares his optimistic view on the future of AI in market research, addressing the challenges of human collaboration with AI to maximize outcomes.
Listen Now!
Fame Host - https://bit.ly/3ACsRBz
Apple - https://apple.co/3gsuA31
Spotify - https://spoti.fi/48t2yi5
YouTube - https://bit.ly/3KYAHtd
RSS - https://bit.ly/3AFrUs6
And connect with the host and guests here:
Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta
iResearch website - https://iresearch.com
Stephen Phillips on LinkedIn: https://www.linkedin.com/in/steve-phillips-2121ab/
Zappi Website: https://www.zappi.io/web/
Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.
Check out the 3 most downloaded episodes:
If you are interested in joining Getting to Aha! as a guest, please complete this form
  continue reading

133 قسمت

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