From Lawyer to Creative Director: Journeying into Insights and Storytelling with Kory Grushka

Getting to Aha! with Darshan Mehta

In this episode of Getting to Aha!, Darshan Mehta is joined by Kory Grushka, Founder and Creative Director of Stories Bureau. Together, they delve into the interaction of Kory’s creative and legal career paths; explore the founding of Stories Bureau; and examine the impact of AI on storytelling.

Kory Grushka is an entrepreneur and creative director who was previously a successful corporate lawyer. He is currently the Founder and Creative Director of Stories Bureau, a boutique creative agency focused on B2B content and internal creative for Fortune 500 companies. Kory further consults on business development, strategy, positioning, and branding.

KEY TAKEAWAYS

👉 Kory started his career as a designer, illustrator, and animator. If anything, it was too creative, and he constantly felt stuck in a dark room. Looking to be challenged, he went to law school, becoming a successful corporate lawyer while still interested in a creative entrepreneurial career. After eight years of sticking it out as a lawyer, his secretary’s husband brought him on as a salesperson for a branding agency, allowing Kory to learn about insights. He found that his legal brain helped him in this, going against the typical notion of left brain versus right brain.

👉 Kory is a big believer in niche and scalability, which partially influenced the founding of Stories Bureau. Working at a branding agency and regularly being approached for segmentation work, Kory realized nobody served the space from a storytelling niche. There were storytellers, but they didn’t go into the space and make stories out of insights. It was an obvious opportunity to fill the niche and was incredibly scalable; there was endless demand but no supply. So, Stories Bureau was formed, starting as a new entity of the branding agency, which Kory then bought out in 2018.

👉 Kory has always been open to change, and so he has been experimenting a lot with AI and its use in insights and storytelling. He believes that it will ultimately have a profound impact on storytelling. He thinks it will help to review all research, identify insights, and help you optimize your storytelling. In the short term, it won’t be able to replace humans but will work in collaboration with them to amplify their storytelling capabilities. Content on demand is the future, and it will lead to a profound change in the storytelling world.

Listen Now!

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And connect with the host and guests here:

Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta

IResearch Website - https://iresearch.com

Kory Grushka: https://www.linkedin.com/in/kory-grushka-5179573

Stories Bureau: https://www.linkedin.com/company/storiesbureau

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.
Check out the 3 most downloaded episodes:

• Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive
• Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret
• [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates
  
  

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