From English Major to EdTech Leader: John Jorgenson’s Transformative Journey

Getting to Aha! with Darshan Mehta

In this episode of Getting to Aha! Host Darshan Mehta interviews John Jorgenson, CMO of Cambium Learning Group, to explore the interplay of education, marketing, and technology. John reflects on his career transition from English major to EdTech marketing leader, emphasizing the importance of aligning marketing strategies with educators' and students' needs. They discuss the pandemic’s acceleration of technology adoption, AI's role in personalized learning, and future trends in education. John also shares insights on branding, strategy, and the EdTech CMO Collective—a networking initiative fostering collaboration among marketing leaders to address challenges in K-12 education.
John Jorgenson is the Chief Marketing Officer at Cambium Learning Group, where he champions innovative strategies to share the company’s transformative impact on education. With over 25 years of experience, John has led creative and strategic marketing initiatives across K-12 and EdTech. A Purdue University graduate, his career spans roles at Cengage Gale, Earthwatch Institute, and Carnegie Learning. At Cambium, John’s vision is not only to advance education but also to empower his colleagues to achieve their career best.
KEY TAKEAWAYS
👉 The Value of Aligning Marketing with Purpose: John highlights the importance of understanding educators’ needs and aligning marketing efforts with the organization’s mission, ensuring that strategies serve educators and students effectively.
👉 The Role of AI in Personalized Learning: John discusses how AI can revolutionize education by providing real-time insights into student performance, enabling personalized interventions, and improving learning outcomes.
👉 COVID-19’s Impact on Education Technology: The pandemic accelerated the adoption of digital tools in classrooms, prompting a need for streamlined, efficient solutions to adapt to post-pandemic teaching environments.
👉 Branding, Strategy, and Tactics as a Unified Framework: John defines branding as an organization's authentic story, strategy as the overarching goals, and tactics as actionable steps—emphasizing the need for alignment between all three for sustained success.
👉 The Power of Collaboration in EdTech: Through the EdTech CMO Collective, John illustrates the value of peer networks for sharing insights, tackling industry challenges, and fostering innovation within the educational marketing sector.
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And connect with the host and guests here:
Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta
iResearch website - https://iresearch.com
John Jorgenson on LinkedIn: https://www.linkedin.com/in/jjorgenson/
Cambium Learning Group Website: https://www.cambiumlearning.com/

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Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.
Check out the 3 most downloaded episodes:

• Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive
• Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret
• [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates
  
  

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