E13-B2B Securing Sales Growth with New Business

GET TO YES by Listening, Not Telling with Neil Osborne | Selling in the Hair, Beauty and Body Industries

In this episode, Neil discusses how building your sales territory via New Business acquisition (i.e. opening new accounts), requires skill and consistency. He suggests you should first learn to identify what’s a good fit for you and your brand, before you try to secure new accounts. Then your efforts will start to attract the path of least resistance, where flow, improved results and a high level of enjoyment and satisfaction follow.

He also suggests researching and identifying the characteristics of your brand avatar and discusses the concept of better aligning your materials to talk to your brand avatar.

See omnystudio.com/listener for privacy information.