Difference Between Brand And Business

Gaurav Gulati

What exactly separates a business from a brand?
– Is it all about profits?
– Or is it something you can count, like hashtags or social media posts?

If you google, according to Wikipedia, a brand is defined as “the name, term, design, symbol or any other feature that identifies one seller’s product distinct from those of other sellers.” So, what makes you say: “We’re not just a business. We are a brand.”

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