State Dinners to Top-Secret Events—Lessons From a Former White House Social Secretary

GatherGeeks by BizBash: The Event Industry Podcast

Host: David Adler Guest: Deesha Dyer

Imagine orchestrating a visit from the pope and a Chinese state dinner… within days of each other. In this episode of GatherGeeks, recorded live at Connect Winter Marketplace in Washington, D.C, BizBash chairman and founder David Adler sits down with Deesha Dyer, who served as the White House social secretary—the person responsible for planning and coordinating official social events at 1600 Pennsylvania Ave.—for the last two years of the Obama administration. Dyer is also the founder and CEO of Hook & Fasten, a social impact agency that specializes in transformational relationships between corporations and communities, diversity and inclusion, and executive operations. In this conversation, Dyers gets candid on navigating stressful moments in a high-stakes environment, working with Michelle Obama, how she started as an intern at the White House, lessons she’s learned, and insights on serving the country.