Michele Jannuzzi: Redesigning the Roaring Brand of Locarno Film Festival

Futurespectives

Michele Jannuzzi, the man behind the famous Locarno Film Festival brand emblem – the Leopard – shares the secrets of its origin, his redesign in 2007 and how the Leopard was born out of a mistake, yet quickly turned into one of the most recognisable images in cinema. The creative director and owner of Jannuzzi Smith also discusses with Futurespectives host Gabby Sanderson the influence of the festival on young local creatives in Locarno just like it did for him many years ago.