32 subscribers
با برنامه Player FM !
#11 The Power of Storytelling in UX
Manage episode 352307849 series 2612416
A well-crafted design can open the door to powerful opportunities. It’s not just about aesthetics; a carefully considered color scheme that resonates with our target audience has an undeniable psychological effect -
think red for power and strength, or blue for trustworthiness. But interactive motion scrolling takes us even further by allowing us to craft engaging stories and offers which build meaningful connections between brands and their audiences.
When done right, it's nothing short of magical!
Apple's product pages are a journey you'll never forget.
For years, they've been using motion scrolling to create an exciting and interactive experience that immerses visitors in the world of their products.
Whether it be watching MacBooks fly across the screen as you scroll or functions being carefully staged for visual appeal - Apple has developed a unique way of story-telling through technology that truly allows us all to discover something new every time we visit!
Here are some cool examples
https://agencecartier.com/fr/?_ga=2.30935676.2100414065.1672652993-1361120236.1672652993
https://www.ju.st/learn
https://www.mirrows.co/home/
http://everylastdrop.co.uk
https://www.apple.com/iphone-14-pro/
✨ Waitinglist AI for Designer
Sign up for the AI for Designer Waitinglist (Launching in december)
💌 Newsletter
Free Weekly UX insights and updates: UX Newsletter
Find me on Socials
📸 Instagram @ux.patricia
🐦 Twitter @ux_Patricia
🎨 Linkedin Patricia Reiners
118 قسمت
#11 The Power of Storytelling in UX
Future of UX | Your Design, Tech and User Experience Podcast | AI Design
Manage episode 352307849 series 2612416
A well-crafted design can open the door to powerful opportunities. It’s not just about aesthetics; a carefully considered color scheme that resonates with our target audience has an undeniable psychological effect -
think red for power and strength, or blue for trustworthiness. But interactive motion scrolling takes us even further by allowing us to craft engaging stories and offers which build meaningful connections between brands and their audiences.
When done right, it's nothing short of magical!
Apple's product pages are a journey you'll never forget.
For years, they've been using motion scrolling to create an exciting and interactive experience that immerses visitors in the world of their products.
Whether it be watching MacBooks fly across the screen as you scroll or functions being carefully staged for visual appeal - Apple has developed a unique way of story-telling through technology that truly allows us all to discover something new every time we visit!
Here are some cool examples
https://agencecartier.com/fr/?_ga=2.30935676.2100414065.1672652993-1361120236.1672652993
https://www.ju.st/learn
https://www.mirrows.co/home/
http://everylastdrop.co.uk
https://www.apple.com/iphone-14-pro/
✨ Waitinglist AI for Designer
Sign up for the AI for Designer Waitinglist (Launching in december)
💌 Newsletter
Free Weekly UX insights and updates: UX Newsletter
Find me on Socials
📸 Instagram @ux.patricia
🐦 Twitter @ux_Patricia
🎨 Linkedin Patricia Reiners
118 قسمت
همه قسمت ها
×








1 #106 AI, UX & Sustainability: Designing a Future That Works for Everyone with Thorsten Jonas 54:55




1 #102 AI, Ethics & Innovation: How Companies Can Integrate AI the Right Way with Zamina Ahmad 57:13












1 #91 Ioana Teleanu on AI, Career Tips, and the Future of Design 1:00:03



1 #88 Design Leadership in Evolving Landscapes: Bridging Creativity and Business Strategy with Ryan Rumsey 1:02:41


به Player FM خوش آمدید!
Player FM در سراسر وب را برای یافتن پادکست های با کیفیت اسکن می کند تا همین الان لذت ببرید. این بهترین برنامه ی پادکست است که در اندروید، آیفون و وب کار می کند. ثبت نام کنید تا اشتراک های شما در بین دستگاه های مختلف همگام سازی شود.