EP 301 The Success of Failure on Kickstarter with John Coveyou and Michael Mindes

Funding the Dream

Host Richard Bliss and Co-Host John Coveyou are joined by Michael Mindes from Tasty Minstrel Games.
Michael had just launched and cancelled a Kickstarter campaign because he knew he had done something wrong.
Within two hours of launching the Kickstarter campaign, Michael knew they had missed on the offer and needed to take immediate action. Within three days, Michael was close to his funding goal, but knew they needed to pull the plug. If they had crossed the funding goal, he would have felt morally committed to follow through.
He refers to it as a micro-failure. What Michael saw as valuable was not recognized as something people were willing to pay for.
This episode Michael walks through the mistakes made and what they are doing to fix them for the next campaign.