Keith Wood – World Rugby Hall of Famer, TV Commentator, and former Ireland Captain and British & Irish Lion

Full Contact CEO

In this episode of Full Contact CEO, Alex Magleby welcomes All-rugby legend, media personality, and entrepreneur, Keith Wood. Keith captained Ireland and the Harlequins over a prolific World Rugby Hall of Fame career that included two tours with the British & Irish Lions, iRB Player of the Year honors, and holding for many years a world record of full international test tries scored by a hooker. After retiring from rugby Keith founded W2 Consulting specializing in sponsorship planning and marketing implementation, working with global brands such as Mastercard, Nike, Diageo, Royal Bank of Scotland and Rabobank. Keith long worked as a rugby commentator for the BBC and writes in The Daily Telegraph.

The two discuss the great evolution of amateurism to professionalism, leadership, player welfare and star power, and the future of sports-business. Join on this hilarious and must listen to hear about Keith and Alex’s experiences transitioning through the international player ranks, life as entrepreneurs, and to learn how Keith feels about his many nicknames!