46 · Mario Ocharan, PromPerú

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The importance of Asian markets to Peruvian fresh produce companies continues to grow, according to Mario Ocharan, export director of the country’s foreign trade and tourism body PromPerú. Speaking to Chris White during the latest episode of Fruitbox, Fruitnet’s series of conversations about the fresh produce business, Ocharan underlines the growing opportunity that exists for Peruvain fruit and vegetables in various Asian countries. Next week, Peru is the official partner country at Asia Fruit Logistica ON, Asia’s leading fresh produce trade exhibition, which takes place online from 18-20 November, as well as a sponsor of Fruitnet’s conference event Asiafruit Congress ON, which is on 17 November. “Asia is one of our priorities in terms of export promotion,” Ocharan comments, noting recent impressive growth in sales to China, South Korea, India and Japan. That expansion in China has particularly impressive, he explains, with sales now more than US$600m compared with half that figure only three years previously. “So we are expecting to see increasing improvement in the next few years in the relations we have with companies in China and Asia in general,” he adds. You can sign up Asia Fruit Logistica ON and Asiafruit Congress ON for free by using the discount code: FRUITNET20 Visit Asiafruit Congress ON – www.asiafruitcongress.com Visit Asia Fruit Logistica ON – www.asiafruitlogistica.com Hosted by Chris White in London, Fruitbox now attracts a big audience across the global fruit and vegetable business that tunes every week to hear exclusive interviews and expert analysis. Produced by Fruitnet Media International, the show is essential listening for everyone in the fresh produce industry. To find out how you can tell your story on Fruitbox, email [e-mail]. To learn about sponsorship and advertising opportunities, email [e-mail]. Read the latest fresh produce industry news at www.fruitnet.com