Tyler Calder on the Art of Partner Leadership and Revenue Growth

Friends with Benefits

Tyler Calder is the CMO of PartnerStack and a friend everyone should know. On this week's show, we explored the evolving role of partnerships, the importance of speaking the business's language, and the parallels between marketing's past and partnerships' present. Here are the key takeaways from our conversation:

- Partnerships and Business Language: Tyler emphasized the importance of partner leaders speaking the language of business. He discussed how partnerships today are similar to where marketing was 15 years ago, highlighting the need for leaders to demonstrate tangible value and align with business objectives.

- Experimentation and Innovation: We delved into the significance of dedicating a portion of resources to experimentation. Tyler shared his approach of allocating 20% of the budget to innovative projects, stressing the importance of building trust and credibility to push boundaries and achieve significant breakthroughs.

- AI and the Future of Partnerships: Tyler shared his thoughts on the rapid advancement of AI and its potential impact on partnerships. He encouraged staying informed and open to how AI can enhance productivity and drive new opportunities in the partnership landscape.

This episode is packed with insights for anyone interested in leveraging partnerships for business success.