Heiress to Miller Coors Company discusses franchising

Franchise Euphoria

Darden Coors, heiress ofthe Miller Coors Company and CEO of Salad Collective, discusses the rise of healthy eating options and the growth of Salad Collective's brands. She explains the franchisee selection process and the importance of maintaining both corporate and franchise locations. Coors emphasizes the value of franchisee input and the benefits of franchising as a local business.

Key Takeaways

• Franchising can be a successful model for expanding restaurant brands.
• The rise of healthy eating options has led to an increase in salad concepts.
• Franchisees play a crucial role in bringing new ideas and menu options to the table.
• Franchises can be seen as local businesses that contribute to the community.