579: The Strategy That Made NYX a Household Name | Toni Ko (Best of Foundr)

The Foundr Podcast with Nathan Chan

In this episode, Toni Ko, founder of NYX Cosmetics, shares how she built one of the fastest-growing cosmetics brands in the world—scaling from a $250,000 investment to a $500M exit to L’Oréal.

She reveals:

• How she turned 18 SKUs into millions of units sold in year one

• The simple packaging strategy that disrupted the beauty industry

• Why she avoided debt and scaled profitably without VC pressure

• Her raw take on selling her “baby” and facing post-exit depression

• The lessons from a failed second business—and why it was her best teacher

• Her blueprint for launching multiple influencer-led brands under Bespoke Beauty Brands

If you want to learn what it really takes to build, scale, and exit a product brand—this is a must-listen.

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