Ep32: Disrupting an existing category ft. Wakefit

Founders Unfiltered

After completing his MBA, Chaitanya started working as a management consultant in the US. There he learned about product management, user experience, and how large organizations function. He really enjoyed the work but didn’t like the travelling lifestyle and decided to quit to do something better.

He came back to India and decided to startup in the consumer tech space. He ran the business profitably for some years and eventually exited the company and decide to remain in the startup ecosystem by working with Yourstory and LetsVenture. Finally while working at Tapzo he met his co-founder Ankit who shared a similar background - coming from a Middle-class family, studying engineering, and later founding a startup.
While buying furniture for his new home, Ankit found out purchasing mattresses is a very costly affair. In search of a solution to buy a cheap mattress, eventually led them to Wakefit.
Wakefit has been profitable from the start and remained completely bootstrapped for the first 3 years.
For more details visit: https://ajuniorvc.com/podcast/