How human creativity will outsmart AI

For Love & Design with Ross Lovegrove | Sustainable Future | Industrial Designer

Ep. 5. AI has the ability to reference the past, present and future of design in an instant. It’s forced designers to re-think not just what they create, but why they do it. No more art for art’s sake. Far beyond making work that just looks nice, creatives must consider the cognitive meaning behind their work, so AI doesn’t get the upper hand. This poses a challenge: how to balance authentic creative design with work that has deeper intellectual purpose.

In this conversation, Ross and Ila debate whether visual and cognitive are separate creative modus operandi - where visual design simply looks nice, but cognitive design attempts to convey richer intellectual meaning. Or are these considerations inextricably linked? This episode discusses the lasting imprint of Ross’s iconic monolith chair, explores the cerebral quality of seemingly mindless work by Jackson Pollock and touches on the cognitive fuel of the post-war Dadaist movement. Ross and Ila will explore how creatives can perform the visual vs cognitive balancing act within the confines of the current socio-political order.

Mentioned in this episode

• Antony Gormley
• Dadaism
• Duchamp's Fountain
• Richard Serra
• Monolith Chair
• Isamu Noguchi
• Degas - Ballerina
• Naum Gabo

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More info on Ross at RossLovegrove.com

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Ross Lovegrove

Ila Colombo

For Love & Design podcast

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