FMN 047: How Organic Brands Are Crushing It On QVC with Serafina Palandech

Food Marketing Nerds Restaurant and CPG Marketing Podcast

Today we’re chatting with Serafina Palandech of Hip Chick Farms. Serafina’s company makes a line of extremely high quality organic chicken products, like nuggets and tenders, and was founded 4 and half years ago in an effort to provide healthy food to people and children on a mass scale.

From being on a reality show to selling out of inventory on QVC, her company has had amazing success and is growing like crazy.

On the show today, we discuss:

• How being on QVC works and what effect it has on your business
• What core marketing areas you should focus on to grow a cult like following
• How to use data to know when a packaging redesign might be in order

And a lot more...

Recommended Read:

Killing It: An Entrepreneur's Guide to Keeping Your Head Without Losing Your Heart - Sheryl O'Loughlin