FMN 041: The Do's & Don'ts to Getting Funded with Ben Fenton

Food Marketing Nerds Restaurant and CPG Marketing Podcast

Today, we're talking with Ben Fenton of Boulder Food Group about the do's and don'ts if you're looking for outside investment for your food or beverage company. Ben is a VP over at BFG, which if you're not familiar with this firm, is a venture capital group that partners with early stage food and beverage brands, and they partner with some brands like Barnana, Birch Benders, Chameleon Cold-Brew and plenty more. In this episode, you'll learn:

• What firms like BFG consider potential red flags when assessing potential brand partners
• Which metrics on your income statement are the most important to investors
• What founder attributes make you more marketable to VC's

...and plenty more. If seeking outside funding is on the horizon for your company, you'll have plenty to learn from Ben in this episode.

Book Recommendations:

The Book of Joy - Archbishop Desmond Tutu Dalai Lama