Morgan Busby: Surviving & Thriving in a Changing Financial Publishing industry

FMS FinPub Pro

This episode took me too long to get done.
In this conversation with Morgan Busby, CEO of Financial Media Corp.
Morgan is one of my favorite people in FinPub.
He’s a great entrepreneur and human.
He’s also always willing to talk about the hard stuff in business.
We dig into the challenges he’s had managing the business over the past few years.
From the early 2020 fears of maybe needing the business plan version of an apocalypse bunker – to the biggest boom the industry has ever seen.
To the regulatory nightmare at the start of the biggest drop in market demand the industry had ever seen in 2022-to-early-2023.
“I think we lost money for 18-months straight. It was brutal.”
And how the business came out the other side stronger, more focused, and with a ton of lessons.
The business is thriving again.
And Morgan shares what he’s learned along the way.
Plus, his view on where the industry is headed.
This is one to watch.
We cover a lot of ground super-relevant to all of us in Finpub.
Reminders:

1. The Financial Marketing Summit 2025 is January 23-24.
Go here to register
2. The Reaching Retail Investors Conference 2024 is November 11-12th, 2025 in Miami, Fl. Go here to register
3. The FMS Pro Community, the #1 online business community for the investment newsletter & trader education industry is found here
FinPub Pro is produced by The Financial Marketing Summit, the #1 networking and marketing conference for financial newsletter publishers, trader educators, and digital financial media.
John Newtson, host and founder of The Financial Marketing Summit can be reached via LinkedIn at John Newtson

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1. Morgan Busby: Surviving & Thriving in a Changing Financial Publishing industry (00:00:00)

2. Evolution of FinPub Business (00:00:02)

3. Monetizing Marketing Skills in FinPub (00:10:45)

4. Navigating Challenges in FinPub Industry (00:14:52)

5. Insights and Perspectives in FinPub (00:21:07)

6. Diversifying FinPub Business Models (00:31:25)

7. Consumer Behavior in Marketing Channels (00:45:24)

8. Effective Business Strategies for Success (00:48:33)