Ep. 10 | UX Writing Is Not What You Think

Flux. A podcast by Movify

Killian De Wulf, UX writer at Proximus, shares his professional experience and explains his day-to-day challenges. He gives us an insight into what is expected from UX writers nowadays and how they should not be mistaken for copywriters.
In this episode, we dive into what UX writing really consists of, how it differs from general copywriting and how it plays a central role in user engagement and retention.