#17 Boost Your Shopify Game: Paid Media Secrets and Data-Driven Advertising with Noah King

Fixing the Game Podcast by Luke

In this episode, I sit down with Noah King, a digital marketer and the mastermind behind Popsixle, to explore the secrets of paid media and data-driven advertising for Shopify stores. We dive into how Noah’s innovative approach to data collection and optimization is transforming smaller e-commerce campaigns, giving them the tools to compete with the big brands.
I was impressed with Noah's clarity and ability to obtain insights and apply them to build a better product.
From revealing Meta's algorithm secrets to discussing the future of AI and automation in advertising, this conversation is packed with actionable insights. We also touch on Noah’s strategies for personal branding and content creation, offering valuable tips for anyone looking to stand out in the crowded digital landscape. Whether you're a seasoned marketer or just starting out, this episode is a treasure trove of advice to help you grow your e-commerce business.
Connect with Noah: https://www.linkedin.com/in/digitalnoah/

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1. #17 Boost Your Shopify Game: Paid Media Secrets and Data-Driven Advertising with Noah King (00:00:00)

2. Noah King's Journey in Digital Marketing (00:00:23)

3. The Evolution of Paid Media Advertising (00:00:45)

4. Popsixle: Data Processing for E-commerce (00:02:05)

5. Challenges for SMEs in Digital Advertising (00:03:01)

6. The Importance of Data in Ad Performance (00:04:55)

7. Advanced Data Collections and Custom Logic (00:07:15)

8. Meta vs. TikTok: Ad Performance Insights (00:17:03)

9. Differences in Digital Advertising: US vs. Europe (00:24:54)

10. Challenges in Small Markets and GDPR Impact (00:26:19)

11. Monetizing Shopify Apps (00:28:07)

12. Growth Channels for E-commerce Businesses (00:30:52)

13. The Role of AI and Machine Learning in Marketing (00:36:00)

14. The Power of Personal Branding (00:38:31)

15. Balancing Work and Wellbeing as a Startup Founder (00:44:48)