Episode 2: Emily Casson can't make it go viral

Fixing Fundraising with Tom and Andy

Emily Casson, Digital Fundraising Guru at Cats Protection and, according to Andy, more of a Twitter profile than a person, has had enough of viral! Emily takes us through the challenges of starting a, mostly remote, team of digital marketers and has transformed digital fundraising at Cats Protection. But alas, she still can't make it go viral! Andy chats about Eurovision (for some reason), asks what TikTok is and Tom wants to know why blockchain is still a thing. Follow Emily on Twitter - @EmilyCasson Based in the North East? Get yourself over to the Fundraising Conference!