HustleGPT: The Viral ChatGPT AI Experiment That Took Twitter by Storm With Jackson Fall

First Class Founders: Creators | Solopreneurs | Personal HoldCo

E30: Ever since ChatGPT was released to the public, people have used it for a wide variety of interesting experiments. Today, I'm speaking to Jackson Fall, the man behind the recent success of HustleGPT.
At the time of recording, Jackson's Twitter thread about HustleGPT, his unique entrepreneurial experiment with ChatGPT had nearly 16,000 retweets, 103,000 likes, and well over 22.5 million impressions. It created a sensation among founders and entrepreneurs and got noticed by CNN as well.
I ended up discussing a ton of stuff with Jackson, including:
- Tips and tricks to effective prompt engineering
- The secret sauce to his explosive growth on Twitter
- How he conceived of HustleGPT and how he plans to grow it
- How he built a community around the viral phenomenon of HustleGPT
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EXCERPTS:
The Fascinating Social Experience of Prompt Engineering: "What is so cool about this whole idea of prompt engineering is it's an incredibly social experience... It feels like I'm finally in Harry Potter or something and I'm like casting spells."

— Jackson Fall (13:26)
ChatGPT as a Life Coach: "I want you to ask me three questions from each of these ten categories that I can fit my life into...And then I want you to take those responses and ask me a bunch of questions about comparing where I am now in my life versus where I want to be in my life."

— Jackson Fall (17:02)
Going Viral on Twitter: "For the first three or four days, every single time I refresh my notifications, it was like 100 new people followed."
— Jackson Fall (26:39)
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TOPICS:
Introduction to ChatGPT and example use cases (3:38)
Who is Jackson Fall and what does he do? (4:47)
What is HustleGPT? (5:13)
How did HustleGPT reshape the use case of ChatGPT? (5:59)
Some of Jackson's other experiments with ChatGPT (7:50)
Prompt engineering involved with HustleGPT (11:22)
The 3 elements that caused Jackson's tweet to go instantly viral (20:55)
Could THIS be the secret to gaining followers on Twitter? (23:12)
The 4 elements necessary to build a thriving online community (27:42)
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First Class Founders is a show for indie hackers, bootstrapped founders, CEOs, solopreneurs, content creators, startup entrepreneurs, and SaaS startups covering topics like build in public, audience growth, product marketing, scaling up, side hustles, holding company, etc.
Past guests include Arvid Kahl, Tyler Denk, Noah Kagan, Clint Murphy, Jay Abraham, Andrew Gazdecki, Matt McGarry, Nick Huber, Khe Hy, and more.
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