How to Take Your Startup to the Next Level with Michelle Denogean

FiredUp! - The Startup Marketing Podcast

Scaling a startup is no easy feat; what works to get a business off the ground often doesn’t translate into driving sustainable growth. Michelle Denogean, a seasoned professional with over 20 years of experience in the startup world joins us on the podcast today to discuss strategies for scaling your startup, building a balanced team and so much more! This week, episode 47 of the FiredUp! podcast is about how to take your startup to the next level!

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In this episode of the FiredUp! podcast, Michelle Denogean shares the value in building a balanced team that fills the gaps in the skills and expertise needed to grow and actionable steps you can take right now to make the pivots necessary to scale your startup.

Michelle Denogean is a highly sought-after business strategist, helping startups achieve scalable success. More than just a mentor, Michelle speaks from experience, having held several operating roles as Chief Marketing Officer for some of the most successful B2C and B2B brands in the Travel, Automotive, and Real Estate industries. Her passion for asking provocative questions outside the box makes her the perfect catalyst for taking your startup to the next level.

Michelle and Nicole discuss:

• A balanced team with different capabilities complementing one another is the key to growing an organization.
• Pivoting is not a sign of failure but an opportunity for growth.
• Building brand awareness and reputation early on is essential for long-term success.
• As a leader embracing change, both personally and professionally is important.

Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!

CONNECT WITH MICHELLE DENOGEAN:

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CONNECT WITH FIREBRAND:

Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth.

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1. How to take your startup to the next level with Michelle Denogean. (00:00:00)

2. Leveraging founders' superpowers to build their confidence and showcase their strengths. (00:06:35)

3. Self-reflection is key to identifying blind spots and improving startup growth. (00:11:59)

4. Stay open and flexible to pivot and solve a bigger problem for a different audience. (00:15:54)

5. Measuring startup growth, focusing on early days qualitative metrics. (00:20:45)

6. Fired Up Five Segment (00:28:40)