Announcing Funding in H2 2024

FiredUp! - The Startup Marketing Podcast

The startup funding landscape is constantly evolving, and in 2024, the rules of the game have changed once again. Although we are still down from the peak of funding in Q4 of 2021, we are slowly working our way back up with an uptick in the number of funding announcements we’re seeing. To navigate this, the Firebrand team came together to share their insights and observations for announcing funding as we dive deeper into the second half of 2024. This week, episode 50 of the FiredUp! podcast is about announcing funding in H2 2024.

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In this episode of the FiredUp! podcast, the team walks through the planning and timeline required for a traditional funding announcement, how funding announcements have changed over time, and actionable steps you can take right now to set your startup up for success when it comes to announcing funding.

Morgan, Chris, and Ian discuss:

• Pros and cons of announcing under an exclusive or an embargo.
• How funding news has changed over time, focusing heavily on the heyday of funding news and the ZIRP (zero interest rate period).
• How Form D filings can impact news coverage with guidance on how to be strategic with timing and messaging.
• Despite the ongoing changes at TechCrunch, they remain a key publication for startups.
• 3 key pieces of advice for successfully announcing funding at your startup.

Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!

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1. Announcing Funding in H2 2024 (00:00:00)

2. Pros and cons of announcing funding with an exclusive or an embargo. (00:09:29)

3. Funding news and media landscape changes over time. (00:16:01)

4. There is an increasing interest in AI and the need for companies to have a competitive advantage in the market. (00:24:31)

5. How Form D filings can impact news coverage; startups need to be strategic with their timing and messaging. (00:30:21)

6. TechCrunch is a valuable publication in the startup world, despite changes in ownership and editorial staff. (00:34:58)

7. Thinking ahead and preparing for the next story after the initial funding announcement is crucial. (00:40:14)