با برنامه Player FM !
#173 - PR x Digital Marketing: Winning B2B in the AI Era with Tom Telford, CDO at Clarity
Manage episode 509003623 series 2500111
In light of AI search, is SEO dead? Not so fast.
Clarity’s Chief Digital Officer, Tom Telford, joins FINITE to bust myths and bridge the gap between comms and marketing.
Drawing on lessons from the dot‑com era to today’s AI reality, Tom shows where CMOs and CCOs must lock arms, and where their functions should stay distinct.
Expect practical ways to align on metrics and budgets, and make PR, SEO, content, social and paid amplify each other.
Disclaimer: Clarity is the main sponsor of the FINITE Podcast.
173 قسمت
Manage episode 509003623 series 2500111
In light of AI search, is SEO dead? Not so fast.
Clarity’s Chief Digital Officer, Tom Telford, joins FINITE to bust myths and bridge the gap between comms and marketing.
Drawing on lessons from the dot‑com era to today’s AI reality, Tom shows where CMOs and CCOs must lock arms, and where their functions should stay distinct.
Expect practical ways to align on metrics and budgets, and make PR, SEO, content, social and paid amplify each other.
Disclaimer: Clarity is the main sponsor of the FINITE Podcast.
173 قسمت
همه قسمت ها
×به Player FM خوش آمدید!
Player FM در سراسر وب را برای یافتن پادکست های با کیفیت اسکن می کند تا همین الان لذت ببرید. این بهترین برنامه ی پادکست است که در اندروید، آیفون و وب کار می کند. ثبت نام کنید تا اشتراک های شما در بین دستگاه های مختلف همگام سازی شود.