#115 - B2B marketing with a commercial mindset, with Oliver Pilgerstorfer, CMO at IFS

FINITE: B2B Marketing Podcast for Tech, Software & SaaS

If you haven't heard of IFS, they're one of the largest and fastest-growing B2B software companies in the market, so we're honoured to have Oliver Pilgerstorfer, CMO, on this episode of the FINITE Podcast.
Oliver shares his journey at IFS so far, what changes he's enacted in terms of brand and demand gen, and more generally, how he's retained a commercial mindset to drive tangible growth against ambitious objectives. Plus, listen to learn why IFS decided to sponsor the London Cable Car as one of their best branding endeavours yet!
The FINITE Podcast is made possible by:
- Clarity: the fast growing, global marketing communications agency working with leading technology brands.
- Terminus: the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel ABM.
- And 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

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1. #115 - B2B marketing with a commercial mindset, with Oliver Pilgerstorfer, CMO at IFS (00:00:00)

2. About Oliver’s background in B2B tech marketing (00:01:42)

3. Oliver’s experience as CMO at IFS to date (00:04:03)

4. Why IFS got delisted from the stock market (00:06:46)

5. About IFS’ rebrand (00:11:50)

6. How Oliver took a commercial approach to brand marketing (00:16:07)

7. Why IFS sponsored the London Cable Car (00:19:33)

8. How marketers can think more commercially about marketing overall (00:24:50)