[S4, Ep19] Navigating Market Changes: Business Strategies from Female Founders Lori Orlinsky and Aly Bourque
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This week's episode features Lori Orlinsky and Alysson Bourque, the powerhouse duo behind Expound Publicity! 📚✨ They spill all the secrets behind thriving in the competitive world of book marketing—sharing how they:
🌟 Use innovative #strategies to stand out
💼 #Customize approaches for each client and
📈 Stay ahead of industry trends
Plus, we talk about the importance of resilience, partnership, and keeping the passion alive, even through pandemic challenges. 💪❤️ Lori and Alysson remind us how valuable a strong support network is—and the joy of working with someone you trust.
In this episode
- Strategizing for business growth and adaptation [08:30]
- The role of education and networking in staying ahead of industry trends [15:45]
- Overcoming challenges through resilience and collaborative dynamics [25:00]
- Balancing work and personal life as female founders [40:00]
Connect with Lori Orlinsky & Alysson Bourque
- Instagram: https://www.instagram.com/expoundpublicity/
- Website: https://expoundpublicity.com
Our mission for Female Founder Unplugged is to impact 1000 female entrepreneurs every season, and we need your help to do that.
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