#116 How User-Generated Content Transforms Amazon FBA Success with Liz Saunders

Fearless Sellers - The Women of Amazon

In this episode, Liz Saunders, a former Amazon seller and founder of Fluencer Fruit Software, discusses the significance of user-generated content (UGC) for Amazon sellers. She explains that UGC involves people using and reviewing products in videos and photos, which helps answer potential buyers' questions and increases conversion rates.

Liz emphasizes the importance of on-site videos on Amazon product listings and how sellers can unlock the upper carousel for UGC by uploading a brand video. She also addresses misconceptions about UGC and provides insights into the future of influencer marketing and UGC on Amazon.

Takeaways

• User-generated content (UGC) involves people using and reviewing products in videos and photos, which helps answer potential buyers' questions and increases conversion rates.
• On-site videos on Amazon product listings, including UGC, are highly valuable as they are close to the point of purchase and provide authentic information about the product.
• Sellers can unlock the upper carousel for UGC by uploading a brand video on their product listing, which attracts Amazon influencers to create content for their products.
• Misconceptions about UGC include expecting influencers to drive traffic to Amazon (which is not the primary purpose of the Amazon Influencer program) and expecting highly produced videos (while UGC should reflect the average buyer's experience).
• Fluencer Fruit Software, developed by Liz Saunders, helps influencers and sellers connect and optimize their UGC strategies on Amazon.
• UGC is being rolled out internationally on Amazon, allowing sellers to scale their UGC strategies across multiple marketplaces.
• The future of influencer marketing and UGC on Amazon holds exciting developments, including the potential use of AI in videos and the continued growth of the Amazon Influencer program.

Chapters

00:00 Introduction and Amazon Journey

05:57 User-Generated Content (UGC) on Amazon

08:07 Importance of On-Site Videos on Amazon

10:48 Unlocking the Upper Carousel for UGC

18:22 Misconceptions about User-Generated Content

25:23 Introduction to Fluencer Fruit Software

29:01 Expansion of UGC Internationally

31:59 Future Developments in UGC and Influencer Marketing

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