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اشتراک گذاری
Neal Zuckerman, Senior Partner and Chair, Global Institute for the Future of Television at BCG, shares his unique journey from military service at West Point to thought leadership in media and journalism. We explore the challenges facing legacy media, the decline of local news, shifting consumer habits, and the disruptive impact of emerging technologies. From his perspective on advertising's attention economy to the government's role in addressing market failures, Neal offers his bold vision of the future. 00:00 Meet Neal Zuckerman 05:34 Legacy Media's Growing Pains 12:41 Challenges Facing Local News 32:41 How Emerging Technology Will Shape Media 37:23 Rapid Fire Questions Find us at www.amagi.com Send us questions and comments to ben@amagi.com Produced by Next Chapter Podcasts Amagi is an award-winning media technology company that provides cloud broadcast and targeted advertising solutions to broadcast TV and streaming TV platforms. Amagi supports 800+ content brands, 800+ playout chains, and 5,000+ channel deliveries on its platform in over 150 countries. Learn more about us at www.amagi.com…
#5 - The First Programmatic Olympics with Freewheel's Kathy Argyriou
Manage episode 447596300 series 3586453
محتوای ارائه شده توسط Amagi. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Amagi یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
Our host, Ben Goodfriend, chats with Kathy Argyriou about her early childhood and her journey into the ad tech world. Together, they explore the complexity of live streaming infrastructure. Kathy shares what it's like explaining programmatic advertising to her grandparents, diversity in the industry, and advice to the next generation.
00:00 Introduction to Kathy Argyriou and Freewheel
02:11 Kathy's Journey from Greece to Ad Tech
06:10 Explaining Programmatic Advertising
09:25 The Data Currency Dilemma in Streaming
14:01 To Fill or Not to Fill?
19:25 The Future of FAST Channels
20:25 Challenges of Live Streaming Events
25:02 Interactive Innovation
26:05 Diversity in Ad Tech
29:33 Advice for the Next Generation in Ad Tech
Find us at www.amagi.com.
Send us questions and comments at ben@amagi.com
Produced by Next Chapter Podcasts
Amagi is an award-winning media technology company that provides cloud broadcast and targeted advertising solutions to broadcast TV and streaming TV platforms. Amagi supports 800+ content brands, 800+ playout chains, and 5,000+ channel deliveries on its platform in over 150 countries. Learn more about us at www.amagi.com.
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