About Us

The Innovation Institute for Fan Experience (IIFX) was founded in 2020. IIFX’s vision is to be the leading and most trusted global authority on providing exceptional, memory-making fan experiences for the sports and entertainment industry. The Institute focuses on the fan journey and creating the ideal fan experience for its member organizations, one that results in increased revenue, sustainable growth, operational efficiency, a diversified workforce, new and repeat attendance, and maximized health, safety, and security through best practices, innovative technology solutions, and high-quality services. IIFX produces content and events and facilitates dialogue and collaboration around its core areas of expertise.
Our FANCENTRIC Podcast Series explores topics about the sports and entertainment industry that should interest all fans throughout their journey. Our guests include visionary industry thought leaders, advanced practitioners, authors, technologists, and fans from around the world. We are bound together by passion and the incomparable skills of visionary thought leaders throughout the international community. Along with our technical and subject matter experts, we discuss new ways to change the world’s sports and entertainment fan experience for the better.