Data Activation in Automotive Industry: Myths, Risks, and Best Practices with Brian Davis of Orbee

Facts Not Feelings with Brooke C. Furniss

Welcome to another episode of Facts Not Feelings. Join us as we sit down with Brian Davis, the Vice President of Sales and Solutions at Orbee, who has extensive experience in helping automotive companies leverage their data for business success.

In this episode, we explore the challenges faced by marketers in activating a data lake, the importance of vendor collaboration, and the potential risks associated with data activation. We also discuss the role of AI and machine learning in this field, as well as the evolution of first-party data usage and the ethical and transparent use of data.

As the automotive industry continues to evolve and become increasingly data-driven, the insights and best practices shared by Brian will be invaluable to anyone looking to succeed in this space. So don't miss out on this opportunity to learn from a true expert in the field - tune in to this episode of Facts Not Feelings now!

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Chapters

0:00 Start

2:15 Exploring the Challenges of Data Activation in the Automotive Industry with VP of Sales and Solutions, Brian Davis

4:30 From Selling Cars to Data Activation: The Career Journey of VP Brian Davis in the Automotive Industry

6:05 Demystifying Data Lakes: Understanding the Basics and Common Misconceptions

9:14 Overcoming Challenges of Activating a Data Lake for Marketers

13:46 Why Successful Vendor Collaboration is Imperative for Data Activation - Best Practices for Marketers

17:37 Unlock the Power of Your Data: Essential Questions to Ask Vendors for Optimal Results

22:50 Common Misconceptions About Data Activation and Why Short-Term Solutions Won't Work: Insights from Industry Experts

25:23 Mitigating Risks of Data Activation: How to Improve Customer Experience and Protect Your Brand

30:27 Measuring the ROI of Data Activation: Going Beyond Clicks and Google Analytics

33:07 AI and Machine Learning in the Automotive Industry: Understanding its Role in Data Activation

38:23 Why First Party Data is Key for the Automotive Industry | Expert Insights

45:53 How to Ensure Ethical and Transparent Use of Data: Common Pitfalls to Avoid

47:28 Revolutionizing Automotive Marketing: How CDPs and Competitor Collaboration are Driving Success

52:44 The End of Third-Party Cookies: What Alternatives Exist for Tracking User Behavior?
56:40 Beyond Business: Discover Brian Davis's Favorite Ways to Unwind

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