Paula Crown, Artist and Entrepreneur, AspenX

Facing the Giants

On this episode of Facing the Giants, Scott Kerr speaks with artist and entrepreneur Paula Crown about the recent launch of AspenX, a new retail and experiential luxury lifestyle brand that captures the spirit of wealthy hotspot Aspen, Colorado. Crown, whose family owns the Aspen Skiing Company and iconic uber-luxe resort The Little Nell, discusses her vision behind the brand, collaborating with Prada on a line of eco-friendly winter wear, competing in a crowded field of luxury skiwear brands, and the relaunch of the highly sought-after AspenX Mountain Club and the benefits of paying a $275,000 initiation fee. Plus: A 'snow beach' pop-up in partnership with acclaimed photographer Gray Malin Featuring: Paula Crown, Artist and Entrepreneur, AspenX (aspenx.com) Host: Scott Kerr, Founder & President of Silvertone Consulting About Facing the Giants podcast: Luxury entrepreneurs talk about competing with the Goliaths of the industry. Stay Connected: Twitter: @facinggiantspod, @scott_kerr, @silvertone_inc Email: [e-mail] Newsletter: brilliantcut.substack.com Don't forget to subscribe, rate, and review!