From College Side Hustle To Global Franchise

Experience Curve with Joe Steele

Get ready to break a sweat with host Joe Steele as he sits down with fitness industry titan Rick Mayo on this exhilarating episode of Experience Curve. Join Rick, the mastermind behind Alloy, a leading fitness franchise company, as he shares his journey from personal trainer to successful entrepreneur. With a passion for helping others achieve their fitness goals, Rick dives into the evolution of the fitness industry, his innovative approach to training, and the secrets behind Alloy's rapid growth. Whether you're a fitness enthusiast, an aspiring entrepreneur, or simply looking for inspiration to live a healthier lifestyle, this episode offers invaluable insights and motivation to unleash your full potential.

01:30 - The Impetus Towards Entrepreneurship

02:45 - Drawn to Health and Fitness

04:20 - The Start of an Industry

06:20 - Financing a Facility

08:50 - Startup Resources

11:25 - Building Out a Business

14:45 - Revenue vs. Time

17:45 - The Evolution of Marketing

20:35 - Handling the Competition

24:45 - Chasing Equipment Trends

29:50 - Customer Avatar

34:15 - College Education

36:25 - Growing the Mindset of a Leader

39:30 - Figuring Out Franchising

42:55 - The Benefits of Self-Employment

44:15 - Franchise Formula

47:45 - Handling the Pandemic

52:45 - Biggest Lessons Learned

56:25 - The Future for Alloy and Rick

59:05 - Connect with Rick

Show Resources:

https://www.rickmayo.com/

https://www.instagram.com/coachrickmayo/

https://alloyfranchise.com/

https://www.instagram.com/alloyptfranchise/

Get Joe’s Ultimate Guide to Real Estate Investing: ⁠⁠⁠⁠⁠⁠https://drive.google.com/file/d/1YrkcRDMxHZgJl5WUfJ4HEUZBWHM4twWx/view?usp=drive_link⁠⁠⁠