Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
محتوای ارائه شده توسط Alan Shen, The Hustle, and Moiz Ali. تمام محتوای پادکست شامل قسمتها، گرافیکها و توضیحات پادکست مستقیماً توسط Alan Shen, The Hustle, and Moiz Ali یا شریک پلتفرم پادکست آنها آپلود و ارائه میشوند. اگر فکر میکنید شخصی بدون اجازه شما از اثر دارای حق نسخهبرداری شما استفاده میکند، میتوانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
Player FM - برنامه پادکست
با برنامه Player FM !
با برنامه Player FM !
0104 Nik Sharma - How To Build and Invest in Great DTC Brands
Manage episode 260227322 series 2650346
محتوای ارائه شده توسط Alan Shen, The Hustle, and Moiz Ali. تمام محتوای پادکست شامل قسمتها، گرافیکها و توضیحات پادکست مستقیماً توسط Alan Shen, The Hustle, and Moiz Ali یا شریک پلتفرم پادکست آنها آپلود و ارائه میشوند. اگر فکر میکنید شخصی بدون اجازه شما از اثر دارای حق نسخهبرداری شما استفاده میکند، میتوانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
Today's topics: (12:24) Nik gives his background, hes an investor in a handful of DTC startups. He’s hands on, does something for each brand every week (14:20) Getting domain names and handles for a startup. Nik just paid low 5-figures for judy.co (16:00) Moiz talks about how he came up with the Native name and dealing with trademark issues. Had to pay high 6-figure to get native trademark. (19:10) Talks about Nik’s brand Judy. Disaster kit - launched recently. Talk about founders and their backgrounds. (22:40) General talk about state of DTC today. Brandless shut down, Outdoor voices issues. And how will economic down-turn affect this? (31:15) Blowback around Outdoor Voices and Away. Moiz says he was Joe Exotic when running Native (37:00) Native got huge publicity once, but only drove an extra $25k in sales. Why court press then? (40:00) Talks about how to get press coverage (44:00) How to find good agencies (marketing, pr, etc)? (49:34) What agencies do you (Nik) recommend? (54:40) What are other industries that need to be disrupted? (55:50) What DTC brands do you (Nik) admire right now? (1:00:00) Discuss how much of your budget should be allocated to brand versus performance. (1:08:00) Moiz discusses subway ads Native was supposed to run on NY subways this summer. Bc of covid, ridership down 90% (1:12:20) How can someone starting out today learn about DTC advertising? Nik says he just talks to a lot of people. Looks at what other brands are doing. (1:20:04) They discuss the possibility of brands cutting acquisition costs by sharing audience
See acast.com/privacy for privacy and opt-out information.
…
continue reading
See acast.com/privacy for privacy and opt-out information.
9 قسمت
Manage episode 260227322 series 2650346
محتوای ارائه شده توسط Alan Shen, The Hustle, and Moiz Ali. تمام محتوای پادکست شامل قسمتها، گرافیکها و توضیحات پادکست مستقیماً توسط Alan Shen, The Hustle, and Moiz Ali یا شریک پلتفرم پادکست آنها آپلود و ارائه میشوند. اگر فکر میکنید شخصی بدون اجازه شما از اثر دارای حق نسخهبرداری شما استفاده میکند، میتوانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
Today's topics: (12:24) Nik gives his background, hes an investor in a handful of DTC startups. He’s hands on, does something for each brand every week (14:20) Getting domain names and handles for a startup. Nik just paid low 5-figures for judy.co (16:00) Moiz talks about how he came up with the Native name and dealing with trademark issues. Had to pay high 6-figure to get native trademark. (19:10) Talks about Nik’s brand Judy. Disaster kit - launched recently. Talk about founders and their backgrounds. (22:40) General talk about state of DTC today. Brandless shut down, Outdoor voices issues. And how will economic down-turn affect this? (31:15) Blowback around Outdoor Voices and Away. Moiz says he was Joe Exotic when running Native (37:00) Native got huge publicity once, but only drove an extra $25k in sales. Why court press then? (40:00) Talks about how to get press coverage (44:00) How to find good agencies (marketing, pr, etc)? (49:34) What agencies do you (Nik) recommend? (54:40) What are other industries that need to be disrupted? (55:50) What DTC brands do you (Nik) admire right now? (1:00:00) Discuss how much of your budget should be allocated to brand versus performance. (1:08:00) Moiz discusses subway ads Native was supposed to run on NY subways this summer. Bc of covid, ridership down 90% (1:12:20) How can someone starting out today learn about DTC advertising? Nik says he just talks to a lot of people. Looks at what other brands are doing. (1:20:04) They discuss the possibility of brands cutting acquisition costs by sharing audience
See acast.com/privacy for privacy and opt-out information.
…
continue reading
See acast.com/privacy for privacy and opt-out information.
9 قسمت
همه قسمت ها
×به Player FM خوش آمدید!
Player FM در سراسر وب را برای یافتن پادکست های با کیفیت اسکن می کند تا همین الان لذت ببرید. این بهترین برنامه ی پادکست است که در اندروید، آیفون و وب کار می کند. ثبت نام کنید تا اشتراک های شما در بین دستگاه های مختلف همگام سازی شود.