8. Redesigning the European Fashion - Xavvier Gimeno Martinez

Europe and Fashion: Questioning Identities and Cultures. EFHA Conference 2018

In the 1980s, some European governments promoted designer fashion among other measures as the best way to survive the crisis in the clothing and textile industry. Advanced economies sought to maintain their leadership in creativity once the struggle for clothing production was lost in favour of outward processing. This paper explores how countries such as Belgium and Spain managed to remodel their clothing sector emulating the examples of France and Italy.