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Ardath Albee on Creating Valuable Content
Manage episode 278069988 series 1260676
محتوای ارائه شده توسط Marketing at Enterprise Marketer. تمام محتوای پادکست شامل قسمتها، گرافیکها و توضیحات پادکست مستقیماً توسط Marketing at Enterprise Marketer یا شریک پلتفرم پادکست آنها آپلود و ارائه میشوند. اگر فکر میکنید شخصی بدون اجازه شما از اثر دارای حق نسخهبرداری شما استفاده میکند، میتوانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
As 2016 concludes, the biggest conversation that continues to occur is quality vs. quantity in content marketing. We need to continue to scale our content, but as Ardath says, “it isn’t about scaling content, it’s about scaling outcomes.”
In this show, Ardath and I continue the conversation we started at Content Marketing World 2016 about what makes content great. I love how Ardath makes the point that scaling your content efforts isn’t about more, it is about performance. To come to that conclusion, you must think beyond the marketing department. With 30 years of experience in business management, Ardath explains how it all comes down to revenue.
So to grow as marketers, we need to align our content objectives with measurable business results better over time. Stop reinventing the wheel with your content, and start refining your work using agile strategies like the ones we discuss in this show.
The next time you go to produce a piece of content, ask yourself this question: Why it is important to produce this piece of content? For the business, for the customer, for the team.
If you liked this show and the others, I would encourage you to give us a review and a 5-star rating on iTunes. It helps us in the podcast rankings. Even though it is a huge pain to get to the rating screen in the podcast app, we would very much appreciate your effort.
Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/mpb2b16-show-31-Ardath-Albee/
Additional Links:
•iTunes: https://itunes.apple.com/us/podcast/enterprise-marketer-podcast/id1153750828
•Sharable Url: http://emktr.co/2gucZXW
•Twitter: https://twitter.com/ardath421
•LinkedIn: https://www.linkedin.com/in/ardathalbee
•Website: http://marketinginteractions.com/
•Digital Relevance – Book: http://amzn.to/2gGMqSf
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In this show, Ardath and I continue the conversation we started at Content Marketing World 2016 about what makes content great. I love how Ardath makes the point that scaling your content efforts isn’t about more, it is about performance. To come to that conclusion, you must think beyond the marketing department. With 30 years of experience in business management, Ardath explains how it all comes down to revenue.
So to grow as marketers, we need to align our content objectives with measurable business results better over time. Stop reinventing the wheel with your content, and start refining your work using agile strategies like the ones we discuss in this show.
The next time you go to produce a piece of content, ask yourself this question: Why it is important to produce this piece of content? For the business, for the customer, for the team.
If you liked this show and the others, I would encourage you to give us a review and a 5-star rating on iTunes. It helps us in the podcast rankings. Even though it is a huge pain to get to the rating screen in the podcast app, we would very much appreciate your effort.
Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/mpb2b16-show-31-Ardath-Albee/
Additional Links:
•iTunes: https://itunes.apple.com/us/podcast/enterprise-marketer-podcast/id1153750828
•Sharable Url: http://emktr.co/2gucZXW
•Twitter: https://twitter.com/ardath421
•LinkedIn: https://www.linkedin.com/in/ardathalbee
•Website: http://marketinginteractions.com/
•Digital Relevance – Book: http://amzn.to/2gGMqSf
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