Navigating the Freelance Landscape: Insights, Challenges, and the Power of Podcasting with Paul Sutton

Embracing Marketing Mistakes

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What does it take to become a successful freelancer in the world of digital marketing? Trust us, there's no one better to guide you through this journey than our insightful guest, Paul Sutton. With over 20 years of experience in the industry and a stint as a creative director, Paul has seen it all. From launching a brick-and-mortar store during the global financial crisis and transitioning into e-commerce, to founding a luxury pet accessories business, his journey is a treasure trove of real-life experiences and hard-earned lessons.
But it's not all about work. Paul also candidly talks about the challenges of maintaining a work-life balance as a freelancer. The moment he took paternity leave and the unexpected response he got from his boss, is a story you wouldn't want to miss. As a thought leader, he also shares his trials and tribulations, and the importance of believing in oneself even when times get tough. Paul's top three tips for freelancers are gold nuggets of wisdom that every aspiring freelancer should hear.
Finally, get ready to uncover the power of podcasting. Paul believes that starting a podcast was the best thing he's ever done for his business and he shares why. From the importance of promoting old episodes to the significance of consistently putting out new content, we explore the many facets of podcasting with Paul. This episode is a treasure trove of actionable takeaways, inspiring stories, and real-life experiences. So buckle up and join us as we embark on this fascinating journey with Paul Sutton.

Curious if your content strategy is ready to crush it in 2025? Let’s find out together! Book a free 15-min discovery call with Chris to get tailored insights that can skyrocket your brand’s growth. Ready to take the leap?

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1. Freelancing, Marketing Mishaps, and Podcasting (00:00:00)

2. PR to Creative Director & Pet Accessories (00:04:53)

3. Boutique Store to E-Commerce Transition (00:15:32)

4. Running a Failing Business Challenges (00:18:49)

5. Challenges of Freelancing and Work-Life Balance (00:32:24)

6. Freelancer Tips and Digital Demystification (00:38:18)

7. The Benefits and Growth of Podcasting (00:47:49)

8. Failed Business, Power of Podcasting (00:59:30)