How I Lost Six Figures and My First Business with Josh Lachkovic

Embracing Marketing Mistakes

How can you turn your business growth around, even amidst unpredictable times? Look no further! This episode brings you the incredible story of Josh Lachkovic, the founder and managing director of growth agency Amphora.
After failing his first startup, the Wine List, Josh is a testament to resilience, having faced failure and emerged more successful. In an eye-opening chat, Josh unveils his wisdom on facing failure and the lessons learned from his first startup, losing six figures as the pandemic altered buying behaviour drastically.
As we delve deeper into the conversation, we navigate the world of 'bootstrapping,' with Josh sharing valuable advice on how entrepreneurs can use creative strategies in these turbulent times of digital marketing. We also uncover how IOS 14 is an opportunity rather than a problem in paid social advertising, the potential of advanced AI targeting, and how quality creative is the key to engaging consumers.
Josh shares critical insights into understanding user psychology, data, and leveraging social platforms for business growth. So, if you're ready to transform your business and scale it to unimaginable heights, grab your headphones and dive into this enlightening episode with Josh Lachkovic!

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فصل ها

1. Growth and Failure in Business Insights (00:00:00)

2. Comparing Social Platforms and Marketing Strategies (00:16:13)

3. Digital Marketing Career and Startup Challenges (00:24:24)

4. Entrepreneurial Journeys and Lessons Learned (00:36:21)

5. Who Would You Invite Next to Be on the Podcast (00:48:57)