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محتوای ارائه شده توسط Prohibition PR. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Prohibition PR یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
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How Class Diversity Can Be the Secret to Your Marketing Strategy with Lisa Thompson

57:39
 
اشتراک گذاری
 

Manage episode 436413785 series 3484829
محتوای ارائه شده توسط Prohibition PR. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Prohibition PR یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal

Send Us Your Feedback!

Unlock the secrets to more inclusive and effective marketing strategies with our special guest, Lisa Thompson, strategy lead at Wavemaker and founder of Common People. We delve into Lisa's experiences and insights, revealing how balancing data with human intuition can uncover missed opportunities and drive impactful campaigns.
Explore the profound impact of class diversity on the advertising, PR, and marketing industries, tracing back to the natural class diversity of the 80s and 90s that spurred creativity and innovation. Hear personal stories from Lisa and our host about working in Manchester and London, highlighting regional differences and class perceptions. Gain valuable statistical insights on the disparity between the UK's working-class population and their representation in advertising, and learn about the ongoing challenges and biases in recruitment practices that hinder true diversity.
Navigate the nuances of dress codes and social norms in the marketing industry, with anecdotes that underscore the importance of clear communication for newcomers. Embrace the learning process through humorous and insightful stories of marketing mishaps, and get inspired by the resources and initiatives aimed at improving social mobility. Join our engaging conversation with Lisa as we reflect on the progress in diversity initiatives and celebrate the significance of inclusivity in creating more innovative and effective marketing environments.
https://wavemakerglobal.com/
X: @lisajthompson18
LinkedIn: https://www.linkedin.com/in/lisa-thompson-fipa-1a5b4b65/

Curious if your content strategy is ready to crush it in 2025? Let’s find out together! Book a free 15-min discovery call with Chris to get tailored insights that can skyrocket your brand’s growth. Ready to take the leap?

👉 [Book your call with Chris now] 👈

✒️Don't miss a single hot tip or hilarious marketing fail by 👉 subscribing to our newsletter here. 👈
Follow Chris Norton:
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Follow Will Ockenden:
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Follow The Show:
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فصل ها

1. How Class Diversity Can Be the Secret to Your Marketing Strategy with Lisa Thompson (00:00:00)

2. Revolutionizing Marketing Through Class Diversity (00:00:04)

3. The Impact of Class Diversity (00:12:45)

4. Improving Recruitment Practices in Marketing (00:27:00)

5. Progress in Diversity Initiatives Across Industries (00:31:36)

6. Navigating Quirks in Marketing Dress Codes (00:35:16)

7. Marketing Mistakes and Lessons Learned (00:41:45)

8. Lisa's F*ck-Up (00:45:14)

9. Learning From Mistakes in Marketing (00:52:11)

10. Celebrating Diversity in Marketing (00:55:32)

57 قسمت

Artwork
iconاشتراک گذاری
 
Manage episode 436413785 series 3484829
محتوای ارائه شده توسط Prohibition PR. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Prohibition PR یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal

Send Us Your Feedback!

Unlock the secrets to more inclusive and effective marketing strategies with our special guest, Lisa Thompson, strategy lead at Wavemaker and founder of Common People. We delve into Lisa's experiences and insights, revealing how balancing data with human intuition can uncover missed opportunities and drive impactful campaigns.
Explore the profound impact of class diversity on the advertising, PR, and marketing industries, tracing back to the natural class diversity of the 80s and 90s that spurred creativity and innovation. Hear personal stories from Lisa and our host about working in Manchester and London, highlighting regional differences and class perceptions. Gain valuable statistical insights on the disparity between the UK's working-class population and their representation in advertising, and learn about the ongoing challenges and biases in recruitment practices that hinder true diversity.
Navigate the nuances of dress codes and social norms in the marketing industry, with anecdotes that underscore the importance of clear communication for newcomers. Embrace the learning process through humorous and insightful stories of marketing mishaps, and get inspired by the resources and initiatives aimed at improving social mobility. Join our engaging conversation with Lisa as we reflect on the progress in diversity initiatives and celebrate the significance of inclusivity in creating more innovative and effective marketing environments.
https://wavemakerglobal.com/
X: @lisajthompson18
LinkedIn: https://www.linkedin.com/in/lisa-thompson-fipa-1a5b4b65/

Curious if your content strategy is ready to crush it in 2025? Let’s find out together! Book a free 15-min discovery call with Chris to get tailored insights that can skyrocket your brand’s growth. Ready to take the leap?

👉 [Book your call with Chris now] 👈

✒️Don't miss a single hot tip or hilarious marketing fail by 👉 subscribing to our newsletter here. 👈
Follow Chris Norton:
X
TikTok
LinkedIn
Follow Will Ockenden:
LinkedIn
Follow The Show:
X
TikTok
YouTube

  continue reading

فصل ها

1. How Class Diversity Can Be the Secret to Your Marketing Strategy with Lisa Thompson (00:00:00)

2. Revolutionizing Marketing Through Class Diversity (00:00:04)

3. The Impact of Class Diversity (00:12:45)

4. Improving Recruitment Practices in Marketing (00:27:00)

5. Progress in Diversity Initiatives Across Industries (00:31:36)

6. Navigating Quirks in Marketing Dress Codes (00:35:16)

7. Marketing Mistakes and Lessons Learned (00:41:45)

8. Lisa's F*ck-Up (00:45:14)

9. Learning From Mistakes in Marketing (00:52:11)

10. Celebrating Diversity in Marketing (00:55:32)

57 قسمت

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