How Can Marketers Learn From the 2024 Elections? Stuart Bruce

Embracing Marketing Mistakes

AI in PR and Politics: Lessons from PR Futurist Stuart Bruce
Ever wondered how AI is revolutionising the PR industry? PR expert Stuart Bruce joins us to celebrate the first anniversary of "Embracing Marketing Mistakes" and share how AI has become an indispensable tool for PR agencies over the past year. From improving productivity to enhancing communication strategies, Stuart provides a deep dive into the practical applications of AI in the business world. We also analyse the upcoming general election, examining the communication tactics of various political parties and drawing parallels to corporate affairs.
Lawyers, take note—AI is not here to replace you but to make your life easier. Our discussion transitions to the legal industry, highlighting the transformative impact of AI tools such as Microsoft's Copilot. We cover cost-effectiveness, pricing strategies for early adopters, and the unique benefits of features like Copilot Studio and custom GPTs. The conversation expands to explore the ethical considerations of AI integration and the importance of building trust in these technologies, offering valuable insights for any industry considering AI implementation.
From the high-stakes world of politics and social media to the ethics of AI, this episode covers it all. We delve into the implications of deepfake technology, showcasing real-world examples and discussing how businesses can update their crisis communication strategies to combat these new threats. Reflecting on Stuart's experience with Alan Johnson's deputy leadership campaign, we explore how early adoption of platforms like Twitter set the stage for modern political communication. Finally, we emphasise the importance of a client-centric approach in business.

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1. AI in PR (00:00:00)

2. AI in Legal Industry Benefits (00:12:56)

3. AI Integration and Innovation in Industries (00:17:39)

4. Deepfakes, Politics, and Social Media (00:25:11)

5. Stuart's F*ck Up - Twitter ruins political campaign (00:32:31)

6. Lessons in Campaigning and Communication (00:33:49)

7. Impacts of Politics on Business Communications (00:46:31)

8. Value of Client-Centric Approach (00:53:37)