How a Secret Admirer’s Harsh Critique Transformed My Career - Cassie Moyse

Embracing Marketing Mistakes

Ever wondered how to transition from career setbacks to becoming a leading magazine publisher in the UK? Say hello to Cassie Moyse, UK Property Business Woman of the Year and Co-owner/Director of Portfolio North, one of the North's most-read business magazines.
She gives us an insider view into her success story, talking about her magazine Portfolio North, and how she managed to champion print media in an era that's increasingly digital. Starting off as a small print-only magazine, Portfolio North has increased its readership to 35k, launched its own digital edition, and soon its own app.
It's not just about the paper and ink, though. Cassie walks us through the magazine's digital strategy, its exclusive events, the strategic audience targeting, and their unique editorial rule - no negative stories. We also dive into the world of PR, discussing the ingredients of a good PR pitch, the significance of a news angle, and the role of visual assets and rich media in catching the reader's eye.
In the concluding part of our chat, Cassie gets candid about her personal journey. She discusses the importance of personal branding and shares some tips on leveraging LinkedIn. She also gives us a glimpse into the future of publishing and PR, emphasizing the need for creativity and a holistic marketing approach.

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فصل ها

1. Magazine Publishing Success and Strategies (00:00:00)

2. Print Magazine and Digital Strategy (00:04:47)

3. PR Pitching and Collaborating With Journalists (00:16:43)

4. Publishing's Future and Career Setbacks (00:29:14)

5. Personal Branding and Social Media Strategy (00:41:39)

6. Evolution of Publishing and PR (00:52:49)