Embedded Executive: Develop Your Embedded Code on an Open Platform, Analog Devices

Embedded Executive Podcast

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محتوای ارائه شده توسط Rich Nass, Embedded Computing Design, Rich Nass, and Embedded Computing Design. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Rich Nass, Embedded Computing Design, Rich Nass, and Embedded Computing Design یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal

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Encore: Will Poulter, Dave Beran, and The Bear 52:22

13 روز پیش52:22

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52:22

Season 3 of the smash hit FX/Hulu show “The Bear” roared to life just days ago, but Will Poulter (the actor who plays fan-favorite Luca) and 2014 F&W Best New Chef Dave Beran had been prepping for weeks. Poulter — like his co-star Jeremy Allen White — staged with Beran at his Santa Monica restaurant Pasjoli to learn how to accurately portray a professional chef onscreen. The lessons went so well, Beran says he’d hire Poulter as a cook — even despite a messy mishap with a pastry bag. The two dished all about getting kitchen culture right on and offscreen, what it takes to be at the top of your craft, and the pure magic of a great restaurant service. Learn more about your ad choices. Visit podcastchoices.com/adchoices…

حدود یک سال پیش 13:13

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Open tools are becoming the norm in the embedded software development space. And that’s definitely the case for Analog Devices’ CodeFusion Studio tool.
The IDE lets developers start with an SoC, and design their systems from there. The software development platform is based on Microsoft's Visual Studio Code (VS Code).
On this week’s Embedded Executives podcast, with Kumar Gala and Maureen Helm, both Distinguished Engineers with Analog Devices’ Software & Digital Platforms Group, we defined what “open” means in this space, then jumped into how and where a developer would get started.

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#Tech #Rich Nass, Embedded Computing Design #Embedded Computing Designs #Rich Nass #Embedded #IoT #Artificial Intelligence #Medical #Automotive #Machine Learning #Industries #Power #Makerpro #Developer Tools #Operating Systems #IIoT #Industri 4.0

Embedded Executive Podcast

Embedded Executive: Develop Your Embedded Code on an Open Platform, Analog Devices

Embedded Executive Podcast

published حدود یک سال پیش

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MP3•خانه قسمت

313 قسمت

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Embedded Executive Podcast

1
Embedded Executive: 20 Years and Still Going Strong | Eclipse Foundation 18:46

۵ روز پیش18:46

18:46

Here’s a walk down memory lane. The Eclipse Foundation dates back more than 20 years. Mike Milinkovich, the Foundation’s Executive Director, has held this role since its inception. The role of the foundation and the embedded industry in general has evolved more than anyone could have conceived. Stay tuned to hear about some of the issues the Foundation has been involved with and what’s been required to keep the community on par with other areas of the technology landscape. And that includes the ORC working group, which you can learn more about on this week’s Embedded Executives podcast .…

Embedded Executive Podcast

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Embedded Executive: AI Is an Energy Hog That We Have To Deal With | Empower Semiconductor 12:39

12 روز پیش12:39

12:39

We talk about AI a lot here at Embedded Computing Design, and that’s a huge understatement. What we don’t talk about often is the power required to keep the data centers going, specifically the data centers that form the backbone of all this AI activity. When you talk to experts in this space, they’ll tell you that the amount of power needed, specifically the power density, is staggering. One of those experts, Tim Phillips, President, CEO, and Founder of Empower Semiconductor , joined me on this week’s Embedded Executives podcast . He gave some insight into what we need to do to handle the power (and associated heat) issue.…

Embedded Executive Podcast

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Embedded Executive: Hear From an Embedded Leader | Nordic Semiconductor 16:29

19 روز پیش16:29

16:29

Nordic Semiconductor is certainly one of the leaders in the embedded space regarding microcontroller technology. Frankly, I feel like the company is one of the best-kept secrets. When I had the opportunity to speak with their (sort of) new CEO, I jumped at it. Hear my discussion with Vegard Wollan, Nordic’s President and CEO, where he explains some of the moves he has made in his tenure, and what can be expected going forward, on this week’s Embedded Executives podcast .…

Embedded Executive Podcast

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Embedded Executive: Security Through Open Source | Tropic Square 8:57

26 روز پیش8:57

8:57

Some “experts” in the embedded space will swear that systems based on open-source software or hardware can never be secure. At the same time, others will say that such a notion is pure nonsense. To get a better feel for the argument and understand what is accurate and what is not, I spoke to Jan Pleskac, the Co-Founder and CTO of Tropic Square , on this week’s Embedded Executives podcast . The company is a fabless semiconductor vendor that specializes in secure elements. Jan and I went through the process behind staying secure and the role that open source plays in it.…

Embedded Executive Podcast

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Embedded Executive: Move Your Processing to Your Memory Subsystem | PIMIC 9:12

۵ weeks پیش9:12

9:12

In a typical SoC, you handle all your processing functionality within the processor core. Makes sense, right? What if you can handle your processing within the SoC’s memory subsystem? If I understand the concept correctly, the time and power to handle those processing functions would be reduced considerably, which is needed in an AI application. So why hasn’t someone done this? Someone has, and that would be PIMIC . To learn what this means and how it works, I spoke to Subi Krishnamurthy, the Founder and CEO of PIMIC, on this week’s Embedded Executives podcast .…

Embedded Executive Podcast

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Embedded Executive: Functional Safety Is a Must Have | PX5 RTOS 12:20

۶ weeks پیش12:20

12:20

Functional safety is no longer a “nice to have” or “should have” in many applications, having moved to “must have” in spaces like automotive, industrial automation, medical devices, and aviation. Passing the functional safety testing process can be rigorous, especially if you’re going through it for the first time. But even the best experts take at least six months to get software certified. To understand exactly what functional safety is, what the testing process is like, and how and when a developer should get started, I spoke to Bill Lamie, the President and CEO of PX5 RTOS , and someone who’s been through the rigors of functional safety testing on this week’s Embedded Executives podcast .…

Embedded Executive Podcast

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Embedded Executive: Real Time Is a Misnomer | McObject 12:54

۷ weeks پیش12:54

12:54

In programming jargon, the term “real time” is not used in its literal sense, which can be confusing. The literal definition means that when something happens in real time, it happens instantaneously. But in practice, something that occurs very quickly is mistitled as being real-time. Why does the misconception continue to occur, and what problems does it cause? This is the beginning of the discussion I had with Steve Graves, the Founder and CEO of McObject , on this week’s Embedded Executives podcast . Steve has to deal with this issue regularly, so his opinions are quite valid.…

Embedded Executive Podcast

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Embedded Executive: You Can Have Lots of Power or Performance, But Not Both | Micron 11:17

۸ weeks پیش11:17

11:17

If system developers had unlimited power for their designs, they’d likely find a way to take advantage of it. And the same goes for performance. However, neither of those features is available in infinite quantities. And in just about every case, one becomes a tradeoff for the other. So, how do you manage that tradeoff, and when you do, what other factors come into play? To better handle this topic, I spoke to Praveen Vaidyanathan, the Vice President and General Manager of Micron Technology’s Data Center Business Unit , on this week’s Embedded Executives podcast .…

Embedded Executive Podcast

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Embedded Executive: Minimize the Power in Your WiFi Network | Infineon 9:03

۹ weeks پیش9:03

9:03

Low-power is the ultimate priority in some WiFi networks, especially when you’re designing a battery powered device. Cameras used in remote locations are prime targets for this discussion. In some cases, access to that camera is difficult, so the user needed want to charge or replace a battery on a regular basis. To understand what the current state of the art is, both in terms of power levels and the WiFi standard itself, which is moving to version 7, I spoke to Sivaram Trikutam, the Vice President of Wi-Fi Products for Infineon on this week’s Embedded Executives podcast .…

Embedded Executive Podcast

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Embedded Executive: Chip Design Is Not Getting Easier | Siemens 18:17

10 weeks پیش18:17

18:17

Chip design has always been a complex process, and there is no end in sight. What has improved are the tools available to an IC designer. The chips are getting more specialized; hence, the tools must drill down further into the process than ever before. This sounds like a lot of black magic, but it becomes less cloudy when someone who understands the process walks you through it. To get more clarity for myself, I invited Scot Morrison, the Vice President of Shift Left Software Product Management at Siemens EDA, to be my guest on this week’s Embedded Executives podcast . Scot first lays out the problems, then walks through some of the various solutions.…

Embedded Executive Podcast

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Embedded Executive: Yes, You Can This With Bluetooth | Blecon 13:06

11 weeks پیش13:06

13:06

Just when you thought you’d done everything you could do with Bluetooth, along comes something new and unique. At a recent technical conference, I was witness to a very cool demo that was all based on Bluetooth. Rather than attempt to describe it myself, I asked Simon Ford, the Founder of Blecon , the company providing the demo, to explain what it is, how it works, and why it’s so difficult to achieve. Hear it on this week’s Embedded Executives podcast .…

Embedded Executive Podcast

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Embedded Executive: Consider Security Far Earlier Than You Think | NXP 15:07

12 weeks پیش15:07

15:07

We often say that designing secure systems means thinking about security early on in the design process. That means really early on, well before any pen is put to paper, so to speak. To understand what that means, I spoke to Denis Noel, the Director of Strategy in the Secure Connected Edge business unit at NXP on this week’s Embedded Executives podcast . Denis walked through each of the various steps a developer should be taking.…

Embedded Executive Podcast

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Embedded Executive: Hacks Are Still Happening | Digi 18:30

13 weeks پیش18:30

18:30

Don’t stop me if you’ve heard this before, because it needs to be repeated, again, and again. The embedded industry needs to take security more seriously. Hacks are continuing to occur and will continue until there is a “security by design” mentality in place in our space. It’s hard to believe we are still having this discussion, but we are. I also expressed my frustration on this week’s Embedded Executives podcast with Josh Heller, the Manager of Product Security at Digi International . Josh confirmed my fears, but had some great suggestions to help solve the problem.…

Embedded Executive Podcast

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Embedded Executive: Simplify Edge AI | Tria 10:05

14 weeks پیش10:05

10:05

Edge AI is one of the popular topics amongst the embedded community. It’s the place where decisions are made, data is analyzed, etc. It’s also a place where lots of confusion arises because of its complexity, especially from a development perspective. To get to the heart of where the challenges lie in this phase of design, I spoke with Jim Beneke, a Vice President for Tria Americas , an Avnet company, on this week’s Embedded Executives podcast . Jim has a pretty deep history in the embedded space and served as a great resource on this topic.…

Embedded Executive Podcast

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Embedded Executive: Develop an ASIC For Far Less Than $100K | Efabless 12:46

15 weeks پیش12:46

12:46

Common knowledge says that if you want to create an ASIC, you’d better have at least $1M in your bank account. The folks at Efabless say that my common knowledge is inaccurate by a long shot. They claim to be able to get folks started for far less than $100k. I needed to understand how this is possible, so I invited Michael Wishart, the CEO and co-founder of Efabless, to explain how it works on this week’s Embedded Executives podcast , with Kumar Gala and Maureen Helm, both Distinguished Engineers with Analog Devices.…

Embedded Executive Podcast

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Embedded Executive: Simplify Designing Edge-Based AI | ClearBlade 13:55

16 weeks پیش13:55

13:55

From a developer’s perspective, Edge AI is anything but simple. Any tools, software, etc., that can simplify the process of integrating this technology into a system is very welcome. That’s where ClearBlade comes in, with its framework that developers “design to,” using hardware, software, and even terminology that the design community is accustomed to. That process may seem vague and complex, but it needn’t be, as stated by Aaron Allsbrook, the Co-Founder and CTO of ClearBlade , in this week’s Embedded Executives podcast .…

Embedded Executive Podcast

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Embedded Executive: Your Industrial Application Needs an Industrial MCU, Infineon 15:09

17 weeks پیش15:09

15:09

Industrial platforms come with a specific set of design criteria. And the term “industrial” can be quite ambiguous, running the gamut from power tools to manufacturing equipment. Obviously, there are different requirements within this range. When you’re choosing an MCU for this space, you had better understand what your specific requirements are. Making the wrong choice will likely have an impact on the efficiency of your end product, which could result in higher power consumption, less heat, and so on. To understand where a designer should start the MCU selection process, I spoke to Steve Tateosian, the Senior Vice President of Consumer, IoT, and Industrial MCUs at Infineon , on this week’s Embedded Executives podcast .…

Embedded Executive Podcast

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Embedded Executive: The Evolution of a Wireless Standard, LoRa Alliance 12:26

18 weeks پیش12:26

12:26

At the LoRa Alliance , there’s a new sheriff in town. Alper Yegin is the group’s new CEO. LoRa, which stands for long range, allows transmissions to occur at very low power, sometimes lasting many years without changing batteries. Yegin believes the LoRa spec is quite solid, but there’s always room for it to evolve. He feels that one of his primary tasks is increasing awareness and education around the standard. This can (and will) happen by increasing partnerships with complementary organizations, having more activity at industry events, and holding local meetups. In this week’s Embedded Executives podcast , we also discuss how the spec competes in a crowded space and what the future holds.…

Embedded Executive Podcast

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Embedded Executive: Develop Your Embedded Code on an Open Platform, Analog Devices 13:13

19 weeks پیش13:13

13:13

Open tools are becoming the norm in the embedded software development space. And that’s definitely the case for Analog Devices’ CodeFusion Studio tool. The IDE lets developers start with an SoC, and design their systems from there. The software development platform is based on Microsoft's Visual Studio Code (VS Code). On this week’s Embedded Executives podcast , with Kumar Gala and Maureen Helm, both Distinguished Engineers with Analog Devices’ Software & Digital Platforms Group, we defined what “open” means in this space, then jumped into how and where a developer would get started.…

Embedded Executive Podcast

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Embedded Executive: A Banner Year for Z-Wave, Z-Wave Alliance 11:47

20 weeks پیش11:47

11:47

It’s been a very successful year for the Z-Wave Alliance . If you have any doubts about that statement, check out this week’s Embedded Executives podcast , where I spoke to Avi Rosenthal, the Chairman of the Alliance. Avi rattled off a long list of achievements for the organization, including a new spec, an unplug fest, and many new products. These endeavors all transcend nicely into wins for the community. That means developers have more/better options when it comes to wireless devices.…

Embedded Executive Podcast

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Embedded Executive: A Productivity Tool From a Name You Likely Recognize, Circuit 21:36

21 weeks پیش21:36

21:36

Tyson Tuttle left the helm of Silicon Labs a few years ago, took a little time to recharge the batteries, and now he’s back in the thick of things with a new company called Circuit. Given its name, you might think it’s a company designing ICs, but that’s not true. The company is building what some might call a productivity tool, but Tyson describes it as something way bigger and far more involved than that. He claims it’s a way to turn information into insights to simplify life, enhance work, and strengthen communities. Hear all about it on this week’s Embedded Executives podcast .…

Embedded Executive Podcast

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Embedded Executive: Deploying Production AI, Synaptics 13:48

22 weeks پیش13:48

13:48

The industry revolves around two types of AI, namely research AI versus production AI. I wasn’t sure what these terms meant and their differences, so I asked an expert to join me on this week’s Embedded Executives podcast . John Weil is the Vice president and General Manager of Synaptics’ IoT Business Unit . After setting me straight, John talks about the last 20% of a design that the customer needs to figure out for themselves, amongst other things.…

Embedded Executive Podcast

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Embedded Executive: The Latest in SDVs, Sonatus 14:54

23 weeks پیش14:54

14:54

What is the real definition of a software-defined vehicle (SDV)? It depends, mostly on who you are asking that question of. I asked John Heinlein, the Chief Marketing Officer at Sonatus and he had a great response on this week’s Embedded Executives podcast . We discussed the differences between various tiers of vehicles, how they are upgraded, and what we should be looking out for as we move forward. Note that John has his podcast and was gracious enough to have me on as a guest recently. Hear that one here .…

Embedded Executive Podcast

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Embedded Executive: Tools Create All Your Documentation, Driver 14:59

24 weeks پیش14:59

14:59

Is documentation an issue for your embedded project? Wouldn’t it be great if you didn’t have to create that documentation yourself, yet have it be as good (or better) than you could do yourself? That’s what the tool from Driver does. In full disclosure, I didn’t understand how the company’s technology worked, so I had a great discussion with Driver’s CEO and Co-Founder, Adam Tilton on this this week’s Embedded Executives podcast .…

Embedded Executive Podcast

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Embedded Executive: Memory Controllers Are More Complex Than You Think, Silicon Motion 11:49

25 weeks پیش11:49

11:49

The amount of NAND memory that exists today is staggering. There are many different kinds of NAND, and the needed type is based on the intended application. Sometimes you need high-speed memory, sometimes very dense memory, and sometimes you need the memory to go into an environment that’s less than favorable. But the memory itself is just one piece of the system puzzle. You also need a controller to go with that memory. You might think like I did, that the controller is fairly simple to design and would be something the memory suppliers can handle without breaking a sweat. As I learned in this week’s Embedded Executives podcast with Robert Fan, a Senior Vice President with Silicon Motion, it’s harder than you might think. And for that reason, the controllers from vendors like Silicon Motion are highly in demand.…

Embedded Executive Podcast

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Embedded Executive: Your AI Platform Needs Wireless, Synaptics 5:05

26 weeks پیش5:05

5:05

With all the focus on AI and machine learning these days, we sometimes take other facets of design for granted, some of which are vital, like the wireless component. Synaptics’ Veros architecture fits the bill for state-of-the-art wireless communications with high throughput, low power consumption, and top-notch security. If you’re designing an AI-based platform using the company’s latest AI platform, Veros has built-in hooks to attach the two subsystems seamlessly. To understand what that means and how it works, I spoke with Venkat Kodavati, Synaptics’ SVP and GM for the company’s Wireless Products Division, in this week’s Embedded Executives podcast .…

Embedded Executive Podcast

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Embedded Executive: Developing a Strategy To Manage Edge-to-Cloud Data, aicas 11:24

27 weeks پیش11:24

11:24

We are being bombarded with data; it’s coming at us from so many avenues, particularly as we move into the world of AI and the analytics that it brings. The key to a proper edge-to-cloud strategy is being able to make sense of that plethora of data. That statement sounds obvious and simple, but it’s quite the opposite. If you don’t have the proper strategy in place, your design could be doomed before it even gets started. To understand where to begin, and what path to take with the data strategy, I spoke to Johannes Biermann, the President and COO of aicas , who gives some guidelines for developers, on this this week’s Embedded Executives podcast .…

Embedded Executive Podcast

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Embedded Executive: Choosing Your Programming Language, AdaCore 11:48

28 weeks پیش11:48

11:48

When designing systems with high integrity, say for automotive applications, what is the programming language of choice? I believe that’s referred to as a loaded question, because there are so many variables involved, and it’s a question that’s almost impossible to answer. Unfortunately, many developers make a decision for the wrong reasons. To get to the root of the matter, I invited Quentin Ochem, the Chief Product and Revenue Officer at AdaCore , to be my guest on this week’s Embedded Executives podcast .…

Embedded Executive Podcast

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Embedded Executive: When, Where, and Why Use Rad-Hard Memory, Infineon 17:31

29 weeks پیش17:31

17:31

What is rad-hard memory, and when and where should it be used? And what makes it different from conventional memory? The answers may seem obvious, but that’s not the case. That’s exactly why I spoke to Helmut Puchner, Vice President and Fellow in the Aerospace and Defense division of Infineon Technologies in this week’s Embedded Executives podcast . Obviously, such memories cost more, so you want to be sure you understand when they need to be deployed and when they don’t.…

Embedded Executive Podcast

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Embedded Executive: The In-Cabin User Experience, indie Semiconductor 10:03

30 weeks پیش10:03

10:03

The automobile's in-cabin user experience (UX) is undergoing some serious changes. We’re nearing the point where the automobile can be viewed as an office or entertainment center that also transports you from point A to point B. With all those changes, it’s important to ensure that these non-mission-critical functions communicate with the mission-critical tasks at some point. To make sense of this, I spoke to Chet Babla, a Senior Vice President at indie Semiconductor on his week’s Embedded Executives podcast .…

Embedded Executive Podcast

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Embedded Executive: Zero-Trust Architecture, Infineon 14:12

31 weeks پیش14:12

14:12

The Zero Trust Architecture (ZTA) provides a new approach to cybersecurity, and outlines a great model for developers to follow. Like the name implies, you should trust no one, at least initially, and assume that all networks and traffic are potential threats. We know that no network is ever 100% secure, but beginning with this assumption gives you the safest starting point and should reduce the risk of data breaches. ZTA is based on the principle of “least privilege,” which means that users and devices are only granted the permissions they need to perform their specific tasks. To help explain what this means, I spoke to Steve Hanna, a Distinguished Engineer from Infineon Technologies on this week’s Embedded Executives podcast .…

Embedded Executive Podcast

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Embedded Executive: The Future of Battery Testing, Tektronix 14:58

32 weeks پیش14:58

14:58

Testing high-power batteries, like those used in EVs, can be a tricky endeavor. It’s more complicated and, frankly, more dangerous than testing smaller, lower-voltage batteries. It makes sense that the testing of these packs could and should be left to recognized test experts, Tektronix in this case. In a discussion with Russ Gaubatz, a senior applications engineer, and subject matter expert for Tektronix, and formerly of Elektro-Automatik (recently acquired by Tektronix), I learned what this means. The company runs these packs through a long series of tests, a very necessary process, as you will learn in this week’s Embedded Executives podcast .…

Embedded Executive Podcast

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Embedded Executive: Electrification of the Automobile, Infineon 12:27

33 weeks پیش12:27

12:27

We’ve talked a lot about the software-defined vehicle. This week, we are talking about the electrification of that same automobile on the Embedded Executives podcast . As you might expect, it means removing some of the car's mechanical components and replacing them with electrical components. The benefits of doing that are great, as Sayeed Ahmed, a Director at Infineon Technologies states, but there are still some issues to be solved and some tradeoffs. It has to do with software, semiconductor technologies, and so on.…

Embedded Executive Podcast

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Embedded Executive: Deploying TSN, Mitsubishi 13:05

34 weeks پیش13:05

13:05

TSN is a standard that originated for video-streaming applications. But today, it’s finding a home in industrial applications, and it’s is now becoming irreplaceable. Hear why in this week’s Embedded Executives podcast , where I spoke to Tom Burke, who is the Global Director of Industry Standards for Mitsubishi, as well as the Global Strategic Advisor for CC-Link Partner Association (CLPA), a high-speed, high-performance industrial network that supports the IIoT and IT/OT convergence.…

Embedded Executive Podcast

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Embedded Executive: The SDV Is Coming, and It’s Complicated, Infineon 13:06

35 weeks پیش13:06

13:06

We spend a lot of time talking about the software-defined vehicle (SDV), and there are two very good reasons for that. One is that is it occurring, whether you know it or not or whether you want it or not. The second reason is that it is very complex, even if you’re just dealing with the HMI, as it all ties back together at some point. To sort through the issues, I invited Marcelo Williams, a Global Senior Director for Infineon Technologies to be my guest on this week’s Embedded Executives podcast .…

Embedded Executive Podcast

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Embedded Executive: Developers Need Great Hardware AND Great Software, Analog Devices 12:55

35 weeks پیش12:55

12:55

Great hardware is useless without great software, and vice versa. The hardware industry continues to evolve, as always, but the software side operates quite differently than it did in the past, thanks to the groundswell of open-source software. Linux has grown into an operating system that can handle nearly any available application, leading the open-source parade down where it currently stands, basically being its own supply chain. One vendor, Analog Devices , has transformed from a traditional analog supplier into not just a provider of digital products but a vendor who delivers the software mix with development kits and IDEs that bring all the technologies together—analog, digital, and software. Hear more about it from Rob Oshana, the Senior Vice President of the Software and Security Group at Analog Devices, on this week’s Embedded Executives podcast .…

Embedded Executive Podcast

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Embedded Executive: Zephyr Could Be the OS You’ve Been Waiting For, Linux Foundation 12:10

36 weeks پیش12:10

12:10

If you’re not familiar with Zephyr , shame on you. It’s an open-source, real-time operating system (RTOS) for resource-constrained devices. That’s how it differs from Linux, which is more of a mainstream OS. That said, Zephyr is growing quite rapidly in popularity, for many reasons. To understand what those reasons are, and why they make sense, I chatted with Benjamin Cabe, the Lead Developer Advocate for the Zephyr Project, which fall sunder the auspices of the Linux Foundation, on this this week’s Embedded Executives podcast .…

Embedded Executive Podcast

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Embedded Executive: Avnet Spins Out New Brand, Tria/Avnet 9:54

38 weeks پیش9:54

9:54

Avnet’s Embedded Solutions group is undergoing a change, with a new name attached to it. Known as Tria , the group will be responsible for a range of branded hardware modules, boards, and systems and all the software that comes with them. That combines the company’s vast tech support network and state-of-the-art manufacturing capabilities. Why did Avnet feel the need to make this move, and what does it mean to the developer, today and down the road? These are some of the questions I asked Thomas Staudinger, President of Tria and Avnet’s Embedded Solutions division, on this week’s Embedded Executives podcast .…

Embedded Executive Podcast

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Embedded Executive: The SDV Could Be More Vulnerable, SiFive 12:53

39 weeks پیش12:53

12:53

As you might expect, the code base in the software-defined vehicle is growing in leaps and bounds, with more features being added and the functionality within those features growing (and becoming more complex). Is the downside to that ballooning code base the fact that more holes are being introduced to welcome hackers? That’s where my discussion began with Priyanka Viswanathan, the Director of Quality Functional Safety and Cybersecurity at SiFive . Check out this week’s Embedded Executives podcast to hear what she had to say on the matter.…

Embedded Executive Podcast

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Embedded Executive: What is an SDV? Infineon 13:20

40 weeks پیش13:20

13:20

Do you know what a software-defined vehicle (SDV) is? You likely have your definition, which may or may not be the “right” definition. Just getting that baseline is where my discussion started with Ray Notarantonio, Infineon’s Senior Director of Vehicle User Experience in this week’s Embedded Executives podcast . We explored what’s possible with an SDV, when you should expect it, and what’s holding up the various aspects.…

Embedded Executive Podcast

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Embedded Executive: The Latest in Memory Technology, Macronix 13:59

41 weeks پیش13:59

13:59

Memory technology continues to move along at a healthy pace. Innovations continue to come, and there does not seem to be a slowdown on that horizon. Whether it’s NAND, NOR, or something else, you can expect to see advances in densities, speeds, costs, and so on. To get the lay of the land, I spoke to one of the pioneers of memory technology, Miin Wu, the Founder, Chairman, and CEO of Macronix International . The old phrase “Miin has forgotten more about memory technology than I’ll ever know” certainly applies here. Here is what he had to say on this week’s Embedded Executives podcast .…

Embedded Executive Podcast

1
Embedded Executive: Bluetooth Continues to Excel, Infineon 12:21

42 weeks پیش12:21

12:21

Bluetooth has been around for a quarter century. That’s a very, very long time in technology years. It’s evolved into one of the most omnipresent standards ever produced. That said, it continues to grow with new features and enhancements, which result in new use cases. I spoke to Shantanu Bhalerao, the Vice President of Bluetooth Products for Infineon Technologies on this week’s Embedded Executives podcast to understand how that works and what's still to come for Bluetooth.…

Embedded Executive Podcast

1
Embedded Executive: Design to the Smart Edge, Ceva 8:46

43 weeks پیش8:46

8:46

Everything is connected, everything is smart, and AI controls everything. And it all comes back to the “smart Edge.” While these statements seem to be a bit over-arching, there’s a lot of truth to them. But building and then designing around that smart Edge can be quite tricky. Add TinyML to the equation, and it should become clearer (well, maybe). To better understand what that means exactly, I spoke to Amir Panush, the CEO of Ceva on this week’s Embedded Executives podcast .…

Embedded Executive Podcast

1
Embedded Executive: The Latest Activities in the SDV, LedderTech 14:42

44 weeks پیش14:42

14:42

The software-defined vehicle (SDV) requires lots of horsepower, and in many cases, extensive use of AI. Is the world ready for this application? More importantly, are the automakers ready? This is the avenue I went down with Frantz Saintellemy, the President and CEO of Leddar Tech . We discussed the ecosystem, the available products, the activities in different regions, and the prevailing perceptions in this week’s Embedded Executives podcast .…

Embedded Executive Podcast

1
Embedded Executive: Trying to be All Things in Memory, Apacer 5:55

45 weeks پیش5:55

5:55

Many of the memory suppliers choose a niche to be an expert. It may be automotive, consumer, industrial, medical, etc. In the case of Apacer Technology , the company has chosen to do it all. In my discussion with Gibson Chen, the General Manager of Apacer, I challenged whether that’s the best approach, trying to serve just about any market. Listen to this week’s Embedded Executives podcast and decide for yourself if that’s the right strategy.…

Embedded Executive Podcast

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Embedded Executive: The Latest in Medical Wearables, Orca Semi 11:34

46 weeks پیش11:34

11:34

The latest wearable medical devices are designed to help consumers make better decisions regarding their care. Until recently, the space has been somewhat limited. Size and power were the two biggest constraints. Those constraints aren’t going away, but they are definitely being lessened thanks to some of the latest innovations on the semiconductor side. To hear more about these innovations, I spoke to Andrew Baker, the Co-Founder and CEO of Orca Semiconductor , a startup in the emerging connected health arena. Check out this week’s Embedded Executives podcast to learn more.…

Embedded Executive Podcast

1
Embedded Executive: Defining the SDV, Arm 24:22

47 weeks پیش24:22

24:22

If the software-defined vehicle (SDV) comes off as planned, life for consumers becomes a whole lot easier. “If” is the key word in that sentence, and there’s tons of debate as to when that might actually happen. To understand what the SDV is—and it means different things to different people—I spoke to Suraj Gajendra, the Vice President of Automotive Products for Arm . As the IP provider for many of the Tier 1 silicon providers in the automotive space, the company has a big say in what it’ll actually look like and when it’ll happen. Hear what Suraj had to say on this week’s Embedded Executives podcast .…

Embedded Executive Podcast

1
Embedded Executive: What’s New in Wi-Fi, Infineon 13:07

48 weeks پیش13:07

13:07

Is Wi-Fi even a thing anymore? What I mean by that is, at least from the users’ perspective, Wi-Fi just works, and that’s not much to think about. However, behind the scenes, a lot has to happen to make that “ubiquitousness” happen. To get a better understanding of what is happening back there, I spoke to Sivaram Trikutam, the Vice President of Wi-Fi Products for Infineon . We get into the latest standards, including Matter, on this week’s Embedded Executives podcast .…

Embedded Executive Podcast

1
Embedded Executive: A 40-Year Battery? with Tadiran 9:22

50 weeks پیش9:22

9:22

Can batteries last for 40 years? And what is the application that would require such a timeline? That’s the discussion I had with Sol Jacobs, the Vice President and General Manager of Tadiran Batteries . The topic arose after the company’s recent whitepaper crossed my desk. To understand whether this was fact or simply a click-bait headline, I decided to go right to the source. Hear what Sol had to say on the matter in this week’s Embedded Executives podcast .…

Embedded Executive Podcast

1
Embedded Executive: Sensors Are Exploding in Number, Requiring Lots More Energy - Infineon 11:30

51 weeks پیش11:30

11:30

Why would you put sensors and power components into the same business unit if you’re a component supplier? That’s what I asked Adam White, President, of Infineon’s Power and Sensors Division. After hearing his response, it made perfect sense—today’s sensors are quickly growing in number and power consumption. So it only makes sense to put those engineers in the same room. Adam explained it better than I could, citing lots of power numbers and energy requirements needed by various applications, and how they vary in different regions. Check out this week’s Embedded Executives podcast .…

Embedded Executive Podcast

1
Embedded Executive: Memory For the Car Is Different, Micron 15:56

52 weeks پیش15:56

15:56

Memory for automotive applications needs to be different from memory that’s intended for other applications. Why is that? I could not answer that question, so I turned to Michael Basca, the Vice President of Embedded Products and Systems within Micron’s Embedded Business Unit . As you might expect, Michael had no trouble answering the question. Hear what he had to say on this week’s Embedded Executives podcast .…

Embedded Executive Podcast

1
Embedded Executive: The Uncrashable Car, Indie Semiconductor 13:56

1 year پیش13:56

13:56

Is it possible to develop a car that would never crash? We’re talking about a physical crash, not a software crash. According to Chet Babla, Indie Semiconductor’s Senior Vice President, it is. Being a non-believer, I had Chet as my guest on this week’s Embedded Executives podcast . Chet walked me through exactly what needs to happen to make this phenomenon a reality. Check it out.…

Embedded Executive Podcast

1
Embedded Executive: Going All In on Generative AI, Synopsys 12:16

1 year پیش12:16

12:16

Synopsys is all in on generative AI, and it’s putting its money where its mouth is by creating a Center for Generative AI within the company. Being that I had no idea what this meant, how it would work, or what it would mean to the industry, I invited the Center’s Executive Director, Stelios Diamantidis, to join me on this week’s Embedded Executives podcast . He laid out what the Center looks like today, and what it will mean to the entire industry going forward.…

Embedded Executive Podcast

1
Embedded Executive: A Raspberry Pi Really Can Be Secure, Zymbit 10:41

1 year پیش10:41

10:41

Understatement: Raspberry Pi is popular with the embedded community. Myth: Raspberry Pi is not a secure platform. I believed in that myth until a recent conversation with Alex Kaay, the CTO and co-founder of Zymbit . The beauty of the Pi is in its simplicity, but don’t equate simplicity with unsecure. Alex walked me through why people's beliefs are what they are, and more importantly, why those beliefs are misguided. Check out this week’s Embedded Executives podcast and see if you’re a believer.…

Embedded Executive Podcast

1
Embedded Executive: Choosing a Medium For Smart Metering with the Wi-SUN Alliance 11:20

1 year پیش11:20

11:20

One area of technology that many vendors and technologies are gunning for is smart metering, whether commercial or residential electric meters, water meters, or something else. The number of potential meters is HUGE. But which technology makes the most sense for this application? As you might expect, it depends on who you talk to. For this podcast, I spoke to Phil Beecher, the President and CEO of the Wi-SUN Alliance . Phil explained why Wi-SUN makes the most sense in this week’s Embedded Executives podcast .…

Embedded Executive Podcast

1
Embedded Executive: What You Can Do With Medical Wearables, Analog Devices (ADI) 13:53

1 year پیش13:53

13:53

Medical wearables can greatly enhance the quality of life for many people. This can be done by instantly accessing medical information and potentially alerting a professional, or simply tracking stats on an individual. According to Andrew Burt, the Director of Product Line Management of Digital Healthcare at Analog Devices , his company has produced a kit for developers who are coming up with ideas on how to pull in this data and then what to do with it. It’s pretty amazing what can be done, and it’s not nearly as hard as you might think. Check out this week’s Embedded Executives podcast . Correction: The ADI wearable device referred to in the podcast has received FDA 510(k) clearance, not FDA approval.…

Embedded Executive Podcast

1
Embedded Executive: AI Effects All Subsystems Including Memory, with Micron 9:58

1 year پیش9:58

9:58

In this era of AI, designers have to think differently about every aspect of their projects. That includes the memory subsystem. To that end, Micron had a series of announcements to help facilitate AI, particularly on mobile devices. But beyond each subsystem, there’s just so much that needs to be learned and still so much that’s unknown. That’s where this week’s Embedded Executives podcast takes us. On this episode, I spoke to Mark Montierth, a Corporate VP and the General Manager of Micron’s Mobile Business Unit.…

Embedded Executive Podcast

1
Pre-Compliance Testing is a Must: Embedded Executive, Rohde & Schwarz 8:27

1 year پیش8:27

8:27

Pre-compliance testing is a phenomenon that should be a no-brainer, but for lots of reasons—none of them good—it’s not always done. When you’re doing a design that requires RF and you don’t do the testing, you’re really asking for trouble. That goes double for a product that’s going to ship into multiple geographies. To understand how this process should occur, I spoke to Paul Denisowski, a Product Management Engineer at Rohde & Schwarz, on this week’s Embedded Executives podcast .…

Embedded Executive Podcast

1
Embedded Executive: Looking For a Job? Focus on Your Writing, Webster & Webster 10:48

1 year پیش10:48

10:48

Engineers are usually good at engineering, but writing? That’s a different story. In many cases, lacking the ability to write well can hurt engineers. This rears its ugly head when these engineers are job hunting. Having mis-spellings and bad grammar on a resume is a huge red flag. This is particularly true for some real cherry jobs attracting numerous applications. To understand what this means and the effect it could have on an engineer’s future, I brought back Marcus Webster, who is the principal of Webster & Webster Associates . Marcus last spoke to us about the engineering shortage . Check out this week’s Embedded Executives podcast .…

Embedded Executive Podcast

1
Embedded Executive: Proprietary Vs. Open AI Ecosystems, Infineon 11:22

1 year پیش11:22

11:22

AI MCU vendors have mostly been putting themselves into two camps when it comes to the ecosystem. On one side, the vendor is providing everything themselves. In the other camp, the vendor is relying on partners and the community at large to provide the ecosystem. I recently spoke to Steve Tateosian, SVP of Industrial MCUs, IoT, Wireless, and Compute Business at Infineon, as the company just announced a bunch of AI MCUs and I wanted to find out which camp he was residing in. Find out on this week’s Embedded Executives podcast .…

Embedded Executive Podcast

1
Embedded Executive: Partnerships Can Simplify Complex AI Designs, with Renesas and EdgeCortix 25:58

1 year پیش25:58

25:58

In a rare move, I had two guests join me for this week’s Embedded Executives podcast , but for a good reason. I was joined by Mohammed Dogar, Vice President and Head of Global Business Development and Ecosystem at Renesas Electronics , and Sakya Dasgupta, Founder and CEO of EdgeCortix . I asked them to join me together because they have partnered on some interesting Edge AI technologies. We walked through the Renesas vision and strategy for AI and machine learning (ML) and how that led to the partnership with EdgeCortix. More importantly, we discussed what that means to the design engineer and the embedded community at large.…

Embedded Executive Podcast

1
Embedded Executive: An Embedded Developer’s Challenges May Not Be What You Think, The Embedded Kit 9:26

1 year پیش9:26

9:26

The Embedded Kit recently conducted a survey to understand the biggest challenges facing an embedded developer. You would think those challenges are obvious, and some of them are, but the survey uncovered some fairly interesting areas that are not so obvious. If you’re interested in finding out where those not-so-obvious challenges exist, check out this week’s Embedded Executives podcast with Pierre Gal, Head of Product Development at The Embedded Kit.…

Embedded Executive Podcast

1
Embedded Executive: Understand The Accuracy Required in Semiconductor Manufacturing with Heidenhain 13:31

1 year پیش13:31

13:31

Do you understand the metrology that applies to semiconductor manufacturing? I know I certainly didn’t, and found out how little I knew about this essential technology when I spoke to David Doyle, the President and Managing Director of Heidenhain Corp . While mostly applying to semiconductors, the technology can be deployed on any manufacturing platform. But semiconductor manufacturing has to be so precise, and that’s putting it mildly, that things are measured in terms of microns and nanometers. Check out this week’s Embedded Executives podcast . to get the baseline understanding on how important this technology is to our semiconductor industry.…

Embedded Executive Podcast

1
Embedded Executive: How, Where, and Why LoRaWAN is Penetrating Our Communities, LoRa Alliance 11:07

1 year پیش11:07

11:07

The LoRa Alliance recently conducted a user study to see how far LoRaWAN technology has penetrated into the community. If you’re not familiar, LoRaWAN is a low-power wide-area network that has a range that can be measured in miles. I wanted to understand what the results of the user study showed. Do developers feel confident in deploying the technology? How does it work globally? To understand more I spoke to the Alliance’s Chairwoman and CEO, Donna Moore, on this week’s Embedded Executives podcast .…

Embedded Executive Podcast

1
Embedded Executive: SOMs or COMs. Same? Different? Yes and No, Samtec 8:01

1 year پیش8:01

8:01

Are SOMs and COMs the same thing? Some people would say yes, but in reality, they are not. So, what’s the difference. To get a better understanding of the matter, I spoke to Matthew Burns, a Global Director at Samtec on this week’s Embedded Executives podcast . The second part of this discussion is which is appropriate for your application. Tune in to find out.…

Embedded Executive Podcast

1
Embedded Executive: Isolators Without A Power Supply, Infineon 10:10

1 year پیش10:10

10:10

Have you ever heard of an isolator without a power supply? I hadn’t either, until now, sort of. That’s not exactly what Infineon is launching, but it’s close enough that I needed to have a conversation with Daniel Callen, Infineon’s Sr. Manager in the Power IC Group to understand exactly what the company is launching. If your application is in solid-state relays, industrial automation (PLCs), or commercial HVAC controllers, this is a conversation you should hear. Check out this week’s Embedded Executives podcast .…

Embedded Executive Podcast

1
Embedded Executive: MEMS-based Speakers are Possible, xMEMS Labs 11:35

1 year پیش11:35

11:35

MEMS have been used in lots of sensors and even in microphones. But, until now, I hadn’t seen them used in speakers. xMEMS Labs is one vendor that’s doing just that, and the sound is incredible. When you hear how it works, it really makes a lot of sense. And if you listen to this podcast, you will hear exactly how it works. Check out my discussion with Mike Housholder, the Vice President of Business Development at xMEMS Labs in this week’s Embedded Executives podcast .…

Embedded Executive Podcast

1
Embedded Executive: Big Steps for the Z-Wave Alliance 10:38

1 year پیش10:38

10:38

There’s a new sheriff in town when it comes to the Z-Wave Alliance , a newly formed standards development organization. The new Chairman of the Board of Directors at the Z-Wave Alliance is Avi Rosenthal, whose day job is the Managing Partner of bluesalve partners . I know Z Wave has been around for quite some time, but the Alliance was previously a manufacturer-owned group, and now it’s independent. That “launch” comes on the heels of a second supplier being added to the mix. Previously, you had to go to Silicon Labs to get your transceivers. Now that the spec is truly open, other transceiver manufacturers will likely come on line, and Trident IoT is the first to join. To hear more about what this means and where the spec and the Alliance is headed, check out this week’s Embedded Executives podcast .…

Embedded Executive Podcast

1
Embedded Executive: Customize Your COM Express Design, Sealevel Systems 10:07

1 year پیش10:07

10:07

COM Express has been around for at least a decade. While many people think of it as a standard architecture (it is), it can be customized in lots of different ways. To understand how a standard can be made custom while remaining standard, I spoke to Earle Foster, a Senior Vice President, Sealevel Systems in this week’s Embedded Executives podcast . It’s actually easier than you might think.…

Embedded Executive Podcast

1
Embedded Executive: ThreadX Is Now Open Source, Eclipse Foundation 15:59

1 year پیش15:59

15:59

A few years ago, Microsoft acquired Express Logic, who’s key product was the ThreadX operating system . Fast forward to today, and Microsoft has released that operating system to the open-source community. Why did they do that? And what does that mean to the development community? I was really curious about these issues, so I spoke to Frédéric Desbiens, who manages the embedded, IoT, and Edge computing programs at the Eclipse Foundation on this week’s Embedded Executives podcast .…

Embedded Executive Podcast

1
Embedded Executive: We’ve Moved Past the GaN Starting Gate, TI 11:34

1 year پیش11:34

11:34

We appear to be over the hump between hype and reality when it comes to GaN technology. Components and end products are readily available. But according to David Snook, the product line manager for GaN products at Texas Instruments (TI), we are just scratching the surface of where GaN’s potential lies. Hear more in this week’s Embedded Executives podcast .…

Embedded Executive Podcast

1
Embedded Executive: Timing is Everything, But You Probably Weren’t Aware of That, SiTime 8:26

1 year پیش8:26

8:26

Timing devices within embedded systems are likely the most important components that you don’t know anything about. That’s a paraphrase from Piyush Sevalia, a Vice President at SiTime , and it’s certainly very true. When you get into 5G applications, the effects are often working against you, like use in extreme temperatures, or in ruggedized applications. This makes the tolerances even more difficult to match. What to do? Your first step is to check out this week’s Embedded Executives podcast .…

Embedded Executive Podcast

1
Embedded Executive: What’s Real and What’s Hype in EVs, Wind River 11:48

1 year پیش11:48

11:48

I feel like we have been two years away from fully autonomous vehicles for the last five years. It gets difficult to differentiate between what’s accurate and what’s fiction. To try to get at the truth, I spoke to Avijit Sinha, the newly appointed President of Wind River for this week’s Embedded Executive podcast . We get into the hardware, the software, and the standards. Note that Avijit was promoted just after we recorded this podcast!…

Embedded Executive Podcast

1
Embedded Executive: Go Way Past Prototyping With Raspberry Pi 17:54

1 year پیش17:54

17:54

Are you familiar with Raspberry Pi ? Of course you are. But are you aware of all the things that you can do with it, or should do with it? First, if you think it’s a low-compute-power board, you are mistaken. Second, if you think you can’t go to production with a Pi, you’d be mistaken again. If you don’t believe me, listen to what Eben Upton, the Founder of Raspberry Pi had to say in this week’s Embedded Executives podcast .…

Embedded Executive Podcast

1
Embedded Executive: Busting Memory Myths, Microchip 12:14

1 year پیش12:14

12:14

Memory is typically a very simple component in your embedded system—or is it? I spent some time with Barry Blixt, a Director for Microchip’s memory business . We went through a list of typical memory “myths” to determine what’s true and what’s not true. Does memory wear out? How about rotating memory? These are some of the topics we covered. Check out this week’s Embedded Executives podcast .…

Embedded Executive Podcast

1
Embedded Executive: We Need People Who Can Write Quality Firmware, USA Firmware 9:27

1 year پیش9:27

9:27

When it comes to writing code, we have a manpower problem. While that’s true for most aspects of the embedded engineering/development space, it’s particularly true for those folks writing firmware, which is one of the most critical, yet least glamorous parts of our profession. What’s the solution? Is it AI, to have the code written for us? That’s one of the potential solutions. Listen to a few more in this week’s Embedded Executives podcast with Bill Merkel, Vice President of Business Development at USA Firmware.…

Embedded Executive Podcast

1
Embedded Executive: The Ecosystem For AI Is Ready, Renesas 10:54

۲ years پیش10:54

10:54

When it comes to the ecosystem, particularly around AI, you need all the parts to be available if you want to develop a system. We know that ecosystems forever continue to evolve, but it’s safe to dive into the waters at this point, according to Mohammed Dogar, the Vice President and Head of Global Business Development and Ecosystem at Renesas Electronics . In this week’s Embedded Executive podcast , we discuss, among other things, how the AI ecosystem has evolved, and what users can expect at this point.…

Embedded Executive Podcast

1
Embedded Executive: Wearable Medical Could Be 100M MCUs, Silicon Labs 12:46

۲ years پیش12:46

12:46

Wearable medical devices are poised to take off. I mean, really take off, thanks to a few different drivers, such as the aging population, the pandemic, and some concessions from the insurance companies. Manufacturers are ready to make these devices available, in a huge way. Think hundreds of millions. And if each one of those has an MCU, that’s a lot of MCUs. I got much more in depth in this week’s Embedded Executives podcast with Fritz Werder leads the Life business for Silicon Labs .…

Embedded Executive Podcast

1
Embedded Executive: Latest PSoC Simplifies Power Management, Infineon 14:17

۲ years پیش14:17

14:17

Developers struggle with how to manage the power in their end devices. There’s obviously a tradeoff between performance and how much/how long to keep components powered up. It’s obviously application-specific, but it’s important to make the right decision. With Infineon’s PSoC device, those developers have some new choices, and are hopefully capable of simplifying the design at the same time. To understand more about the new device family, I sat down with Steve Tateosian, Senior Vice President of the IoT, Compute, and Wireless Business Unit at Infineon Technologies. Hear from the expert about what choices are available to you in this week’s Embedded Executives podcast .…

Embedded Executive Podcast

1
Embedded Executive: While Embedded Technology Progresses Slowly, Security Moves Super-Fast, Infineon Technologies 13:48

۲ years پیش13:48

13:48

We talk about security a lot here at Embedded Computing Design. If it’s not the number one subject, it’s certainly in the top three. But the discussion I had with Thomas Rosteck, the Division President for Connected Secure Systems at Infineon Technologies went down a slightly different path, and that’s because, unfortunately, security is such a dynamic field, seemingly changing on a daily basis. Thomas walks me through the issues that are prevalent today, and I learned that those same issues may be in the rearview mirror pretty quickly. Check out this week’s Embedded Executives podcast .…

Embedded Executive Podcast

1
Embedded Executive: We Have an Engineering Shortage 12:33

۲ years پیش12:33

12:33

We have an engineering shortage. Anyone who's familiar with our space wouldn't dispute that. And if you look at the projections, we’re going to need a whole lot more of us going forward. Why is that the case, and more importantly, what are we going to do about it? To try and understand this dilemma and the potential solution(s), I spoke to Marcus Webster, who is the principal of Webster & Webster Associates and a recruiter for most of the companies that you’re aware of. Check out this week’s Embedded Executives podcast .…

Embedded Executive Podcast

1
Embedded Executive: The CHIPS Act, Take II, PQSecure 11:14

۲ years پیش11:14

11:14

Quantum computing raises the potential for anything to be hacked, and that includes government systems. Hence, the people behind the CHIPS Act want to make sure that the money that’s used for semiconductor development is being used in the areas that it deems most important. To understand how that works, I spoke to Reza Azarderakhsh, the Founder and CEO of PQSecure Technologies on this week’s Embedded Executives podcast . Reza is tied pretty closely to this initiative, as his company specializes in implementing security measures.…

Embedded Executive Podcast

1
Embedded Executive: Quantum Computing Is Here Today, Really. Oxford Ionics 11:12

۲ years پیش11:12

11:12

Quantum computing can be a very complex area. Many experts will tell you that it could be as long as a decade before quantum computers actually appear on the scenes. This week’s Embedded Executives podcast guest says that his company is providing quantum computing today. Hear it directly from Chris Balance, the co-founder and CEO of Oxford Ionics .…

Embedded Executive Podcast

1
Embedded Executive: 5G For Industrial? No Time Soon, Sequans 13:17

۲ years پیش13:17

13:17

If you’re a consumer, 5G is likely in your universe. If you’re working on the industrial side, you’re likely not seeing 5G at all. And it may be many years before it’s even available in limited deployments. Why is that? That’s the question I asked of Olivier Pauzet, the EVP of Strategy for Sequans Communications in this week’s Embedded Executives podcast .…

Embedded Executive Podcast

1
Embedded Executive: What Is STMicroelectronics Doing About Sustainability? 10:23

۲ years پیش10:23

10:23

Sustainability continues to be a topic of interest. First, what does sustainability actually mean? Second, what are some of the industry giants doing about it? In our space, STMicroelectronics would be one of those giants, so I spoke to Mahesh Chowdhary, an STMicroelectronics Fellow and the Senior Director of MEMS Software Solutions, about what’s happening at his company in this week’s Embedded Executives podcast .…

Embedded Executive Podcast

1
Embedded Executive: Get Your AI Platform Out the Door, SparkCognition 12:52

۲ years پیش12:52

12:52

Bringing all the different elements together for an AI-based hardware platform is harder than it sounds, especially when you start considering the environmental conditions. Getting it to work in the lab is one thing, but the real world presents challenges you may not have thought of. SparkCognition has developed a test environment that considers everything because they are testing in the field, literally. To understand what that means, I spoke to Milton Lopez, the head of design for SparkCognition on this week’s Embedded Executives podcast .…

Embedded Executive Podcast

1
Embedded Executive: Let the Code Write Itself, JITX 10:13

۲ years پیش10:13

10:13

There are better ways to write embedded code than the traditional methods. Doing it in a visual fashion is one of those ways. But how does that work, and how does it adapt specifically to my hardware? While you might have thought such technology was already available, Duncan Haldane, the CEO of JITX says that’s not the case. Hear what he has to say on this week’s Embedded Executives podcast .…

Embedded Executive Podcast

1
Embedded Executive: Why Aren’t There Enough Engineers? Arm 12:02

۲ years پیش12:02

12:02

It seems like more and more engineers are graduating from universities, yet we still need more. There are a few reasons for this. First, there’s simply a demand for hardware and software engineers as our devices become “electrified.” And second, the universities are doing a less than stellar job of getting their graduates ready to dive right in. How do we fix these issues? Those are just some of the points we covered on this week’s Embedded Executives podcast , where my guest was Dr. Khaled Benkrid, Arm’s Director of Education and Research, and former college professor.…

Embedded Executive Podcast

1
Embedded Executive: ESG: Fact or Fiction? Hear Avnet's Take 11:38

۲ years پیش11:38

11:38

ESG stands for environmental, social, and governance, and it’s something we are hearing a lot about lately. However, in my role as our industry’s devil’s advocate, I want to know if this is a real thing, or just a company line from some of the players in our industry. To try and vet that out, I spoke to Stacy Mendez, Avnet’s director of Global Strategic Planning and ESG. Stacy explained what ESG means, what Avnet’s take is on it, and why it’s a real thing. Hear what she had to say on this week’s Embedded Executives podcast .…

Embedded Executive Podcast

1
Embedded Executive: Speech Recognition on an FPGA, Achronix 12:01

۲ years پیش12:01

12:01

Speech recognition on an FPGA? That doesn’t sound like the most effective path, but Bill Jenkins, of Achronix had a different opinion. Hear his take on why the FPGA is the right way to go for this application on this week’s Embedded Executives podcast .

Embedded Executive Podcast

1
Embedded Executive: Ian Drew, Chairman, Foundries.io 8:10

۳ years پیش8:10

8:10

“Matter is a great standard, if you assume it’s just a starting point. Oh, and it’s 10 years too late.” This is how the discussion started with Ian Drew, the Chairman of Foundries.io in this week’s Embedded Executives podcast . Ian, who is a long-time veteran of our embedded and IoT industries, sits in the cat-bird’s seat on this and similar topics. As you’ll hear, we went back and forth as to whether his comments were accurate.…

Embedded Executive Podcast

1
Embedded Executive: Mark Hermeling, VP, Global Solutions Engineering, GrammaTech 8:55

۳ years پیش8:55

8:55

Just when you think it’s safe to go back in the water…I’m making an analogy about secure designs. Just when you think the engineering community understands that their designs need to be secure, some research pops up to show that that’s not really the case. Even in these times of hack after hack, designers are still not doing everything they need to do to stop the bad guys. Why is this? To get to the bottom of this issue, I spoke to Mark Hermeling, the Vice President of Global Solutions Engineering at GrammaTech. Hear his perspective in this week’s Embedded Executives podcast .…

Embedded Executive Podcast

1
Embedded Executive: Roman Lysecky, CTO, BG Networks 9:34

۳ years پیش9:34

9:34

The topic on Embedded Executives eventually gets around to security, the specialty of BG Networks , but we had an interesting discussion about what’s happening in today’s universities. My guest on this this week’s Embedded Executives podcast was Roman Lysecky, the CTO of BG Networks. We eventually got around to the topic at hand, one in which I wasn’t familiar with, cyber-resilience. As we break down security into its many facets, this is one that you need to be aware of.…

Embedded Executive Podcast

1
Embedded Executive: Sailesh Chittipeddi, EVP/GM, IoT and Infrastructure Business Unit, Renesas Electronics 7:28

۳ years پیش7:28

7:28

The embedded community has been talking a lot about AI at the Edge. Apparently, it’s not just, as Renesas recently acquired Reality AI. That acquisition lets them leverage a large customer base as well as provides access to what the company is calling a "leading-edge toolset and series of AI models." Renesas probably could have built tools and models themselves, but not nearly as quickly as getting them through acquisition. Hear from from the horse’s mouth why this acquisition was made and what the future holds in this week’s Embedded Executives podcast with Sailesh Chittipeddi, the Executive Vice President and General Manager of Renesas’ IoT and Infrastructure Business Unit .…

Embedded Executive Podcast

1
Embedded Executive: Ian Drew, Chairman, Foundries.io 11:44

۳ years پیش11:44

11:44

“The IoT industry needs to change.” Those were the words uttered by this week’s Embedded Executives podcast guest, Ian Drew, the Chairman of Foundries.io . Ian is a long-time veteran of our embedded and IoT industries, and has a pretty colorful history, so you may want to take note of his comments. Tune in to the full interview now!…

Embedded Executive Podcast

1
Embedded Executive: Frank Chen, CEO, Exascend 9:42

۳ years پیش9:42

9:42

I say it often, "It’s just storage, what could be new or exciting about it?" And each time I express that opinion to one of the memory experts, I get an earful of what’s new and different. My conversation with Frank Chen, the CEO of Exascend, went down a similar path. Frank came up with a host of reasons why people should pay closer attention to their memory subsystems. Hear what he has to say in this week’s Embedded Executives podcast .…

Embedded Executive Podcast

1
Embedded Executive: Andreas Kuehlmann, CEO, Cycuity 8:57

۳ years پیش8:57

8:57

The experts at Cycuity preach taking a holistic approach to security in your embedded system. That sounds like a good plan, but what does it mean? That’s the first question I posed to Andreas Kuehlmann, the CEO of Cycuity . And just in case you’re wondering who Cycuity is, it’s the former Tortuga Logic, with a new name. Check out this week’s Embedded Executives podcast to hear more.…

Embedded Executive Podcast

1
Embedded Executive: Alistair Fulton, SVP/GM, Wireless and Sensing Products Group, of Semtech 15:05

۳ years پیش15:05

15:05

The LoRaWAN specification continues to introduce new products, technologies, applications, and use cases on a regular basis. The consortium recently held a large-scale conference to discuss, display, and tout the latest developments. As such, I invited Alistair Fulton, the Senior Vice President and General Manager of Semtech’s Wireless and Sensing Products Group , to join me on this week’s Embedded Executives podcast . Note that Semtech plays a big role in both the LoRA Alliance and its ecosystem.…

Embedded Executive Podcast

1
Embedded Executive: Scott Bibaud, President and CEO of Atomera 9:38

۳ years پیش9:38

9:38

Atomera is a semiconductor materials and IP licensing company. They acknowledge that Moore’s Law is slowing down. Manufacturers are looking for ways to reverse that trend. And as you might expect, it comes at a significant cost. Atomera has a series of improvements that could help. To learn more, I spoke to Scott Bibaud, the President and CEO of Atomera. I suggest you check out this week’s Embedded Executives podcast to hear some of these ideas.…

Embedded Executive Podcast

1
Embedded Executive: Richard Barry, Senior Principal Engineer for IoT. AWS 7:42

۳ years پیش7:42

7:42

What RTOS dominates the embedded space? Your first guess might be Linux, but you would be wrong, by a wide margin. FreeRTOS is the winner. If you’re wondering how and why FreeRTOS came to be, this is the podcast for you. Today i'm speaking with the RTOS’s original creator, Richard Barry. Richard is now part of Amazon Web Services (AWS), but he is still leading the charge for FreeRTOS. Hear how it came about, and where Richard thinks it’s going on this this week’s Embedded Executives podcast .…

Embedded Executive Podcast

1
Embedded Executive: Jeff Chou, CEO, Sonatus 10:21

۳ years پیش10:21

10:21

Many applications today are “software-defined.” Until recently, I would not have used that term to describe an automobile, but I’ve since been set straight. In this this week’s Embedded Executives podcast I spoke to Jeff Chou, the CEO and founder of Sonatus , who gave me his definition of the software-defined automobile and explained why it’s far better to handle these functions in software versus hardware.…

Embedded Executive Podcast

1
Embedded Executive: Rolf Segger, Founder, Chief Strategist, Segger Microcontroller 11:05

۳ years پیش11:05

11:05

When you have a chance to chat with somebody who is a pioneer in the embedded space, you grab it. And that’s what happened this week when Rolf Segger, Founder of Segger Microcontroller, agreed to be my guest on this this week’s Embedded Executives podcast . Rolf is known for not pulling any punches and he was quite honest with me when we discussed what’s happening in the world of embedded. We talked about RTOSs and security amongst other topics.…

Embedded Executive Podcast

1
Embedded Executive: Marco Leon, Director, Systems Architecture Engineering, Mercury Systems 12:56

۳ years پیش12:56

12:56

Are you familiar with model-based systems engineering (MBSE)? I have to admit that I was not familiar with, but it looked like something I should know about. To educate myself, I had a discussion with Marco Leon, the Director of Systems Architecture Engineering at Mercury Systems , in this week’s Embedded Executives podcast . As a relatively new technique, it's designed to reduce your design risk.…

Embedded Executive Podcast

1
Embedded Executive: Dave Smith, Co-Founder, VP, BlackPearl 9:23

۳ years پیش9:23

9:23

When it comes to embedded computers for industrial applications, size does matter—sometimes. Many of the industrial platforms cut a fairly wide berth, so you can take a lot of liberties with the embedded computer board. But for those applications where space is at a premium, systems integrators don’t have the same number of options. One option that’s now available is the Interceptor from BlackPearl Technology . In this week’s Embedded Executives podcast , I spoke to Dave Smith, Co-Founder and VP of Innovation at Black Pearl, and we discussed when and where a platform like this one makes sense.…

Embedded Executive Podcast

1
Embedded Executive: Ravi Annavajjhala, CEO, Kinara 7:03

۳ years پیش7:03

7:03

Processors to handle AI at the Edge are quite complex. However, that hasn’t stopped so many companies from producing their variants. In some cases, they come from the established MCU providers, and in other cases, they come from startups. Kinara fits that latter category. As we discussed in this this week’s Embedded Executives podcast , it’s really hard to differentiate yourself. I asked the company’s CEO, Ravi Annavajjhala, what makes his company stand out amongst some pretty stiff competition.…

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