Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Henry and Parker record the last ever episode of the Elder 118 Sports Show. Topics include: the combo of old favorites like the West Coast Attack/Pick Six/Closing Thoughts, a World Cup group-by-group preview, the NBA Finals, and plenty of gratitude and reminiscing abou their time on the show.
The hosts are back in the studio after a tiring Dillo Day weekend. Topics include: a recap of the Pick Six -- which includes a wild result in the Zambia-Namibia match -- some defeated talk about NBA Finals game 2, and finally our thoughts on Brian Colangelo's burner Twitter accounts and how that may affect where LeBron lands this summer.…
Parker does his best to console Henry after a tough game 1 loss for the Cavs. Topics include: all the talking points from the Finals game 1 -- the block/charge call, JR's mishap, how the Cavs can or can't recover, and the dust up at the end of the game -- before finishing up with the penultimate Pick Six of the year.…
The hosts fit in episode 60 before class after taking the day off for Memorial Day. Topics include: how the hosts spent their long weekends (1:33), a recap of the Pick 12 from the weekend (5:10), the WCF game 7 (16:07), the ECF game 7 (25:10), and a preview of an all-too-familiar Finals matchup (33:00).…
Throwback clip of Henry and Parker drafting Thanksgiving plates - Happy Turkey Day everybody!
به Player FM خوش آمدید!
Player FM در سراسر وب را برای یافتن پادکست های با کیفیت اسکن می کند تا همین الان لذت ببرید. این بهترین برنامه ی پادکست است که در اندروید، آیفون و وب کار می کند. ثبت نام کنید تا اشتراک های شما در بین دستگاه های مختلف همگام سازی شود.