محتوای ارائه شده توسط TJ Gamble. تمام محتوای پادکست شامل قسمتها، گرافیکها و توضیحات پادکست مستقیماً توسط TJ Gamble یا شریک پلتفرم پادکست آنها آپلود و ارائه میشوند. اگر فکر میکنید شخصی بدون اجازه شما از اثر دارای حق نسخهبرداری شما استفاده میکند، میتوانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
محتوای ارائه شده توسط TJ Gamble. تمام محتوای پادکست شامل قسمتها، گرافیکها و توضیحات پادکست مستقیماً توسط TJ Gamble یا شریک پلتفرم پادکست آنها آپلود و ارائه میشوند. اگر فکر میکنید شخصی بدون اجازه شما از اثر دارای حق نسخهبرداری شما استفاده میکند، میتوانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
Welcome to eCommerceAholic, where we help you get more from your eCommerce store.
محتوای ارائه شده توسط TJ Gamble. تمام محتوای پادکست شامل قسمتها، گرافیکها و توضیحات پادکست مستقیماً توسط TJ Gamble یا شریک پلتفرم پادکست آنها آپلود و ارائه میشوند. اگر فکر میکنید شخصی بدون اجازه شما از اثر دارای حق نسخهبرداری شما استفاده میکند، میتوانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
Welcome to eCommerceAholic, where we help you get more from your eCommerce store.
Let's discuss how we might get merchants more active and involved in the Magento Community and Magento Events with David Deppner, Adam Randazzo, and Brent Peterson.
Let's discuss some unintended consequences created by Magento's latest minor releases . We'll also discuss the new Community Insider Program for smaller agencies. Guests: Joseph Maxwell from Swift Otter.
Joseph Russell, Head of Design at JH (three time recipient of Magento's Best Mobile Design Award) will be our guest to discuss designing a mobile first eCommerce experience!
In our Digital Marketing Playbook series, we will cover all of the things you need to know to grow a modern eCommerce business regardless of the platform you choose. In this stream, I'll interview Ali Fazal from Yotpo and discuss building trust with your customers utilizing user-generated content like reviews. We'll have a Q&A session at the end of the stream, so tune in live and help steer the conversation! You can find out more about Yotpo at https://www.yotpo.com Subscribe to the channel using the link below to never miss an event! https://www.youtube.com/ecommerceaholic…
Nexcess is the first web host to specialize in Magento hosting. In this interview, we'll discuss how hosting has changed over the years and what the future holds for Nexcess. Join us live to ask your specific questions and help steer the conversation! https://www.youtube.com/channel/UCSH4_56yf5khLwTK9q71IGw…
Great interview with Matt Asay, Head of Adobe's Developer Ecosystem fielding questions about Adobe's acquiring Magento and what it means for the Magento Community. Adobe IO: https://www.adobe.io/
Let's discuss the proper way to setup your email automation and how to segment your users and make sure you deliver personalized information that delivers the maximum ROI!
In this stream, I'll interview Chris Hedge, Matt Zimmerman, and Doug McIver from Magento about Magento Commerce Cloud! We'll have a Q&A session at the end of the stream, so tune in live and help steer the conversation! You can find out more about Magento at https://magento.com Subscribe to the channel using the link below to never miss an event! https://www.youtube.com/ecommerceahol...…
In this interview, I'll be talking to Mark Sieczkowski from Vertex about how the South Dakota vs Wayfair ruling will affect your eCommerce store. We will have a live Q&A, so if you are involved in eCommerce and are curious as to how sales tax collection is about to change, please join us and ask your questions! https://www.youtube.com/ecommerceaholic…
Bartosz Góralewicz and I will discuss eCommerce SEO Tips to help you get more organic traffic to your eCommerce site! Join us live to ask your specific questions and help steer the conversation! https://www.youtube.com/ecommerceaholic
به Player FM خوش آمدید!
Player FM در سراسر وب را برای یافتن پادکست های با کیفیت اسکن می کند تا همین الان لذت ببرید. این بهترین برنامه ی پادکست است که در اندروید، آیفون و وب کار می کند. ثبت نام کنید تا اشتراک های شما در بین دستگاه های مختلف همگام سازی شود.
به بهترین برنامه ی پادکست جهان ملحق شوید تا نمایش های مورد علاقه ی خود را در برنامه های اندروید و iOS آنلاین مدیریت کنید و آفلاین پخش کنید. خیلی راحت و کاملا رایگان!