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How to Quantify Your Brand (Plus: Meet a CTC Client)
Manage episode 359406185 series 1095397
“Brand is the bridge between how much your product costs and how much your customer is willing to pay.”
But what if you could measure that “bridge” objectively? In this episode, Richard and Taylor talk about Taylor’s controversial new formula for quantifying the value of your brand.
Then, Richard has a conversation with Jules Vertrees, CTC client and founder of Verve Culture, a brand that sources beautiful home goods & gourmet foods from artisans around the world.
Learn More About SegMetrics (Sponsored):
Learn how SegMetrics can help you overcome challenges in your ecommerce marketing at https://bit.ly/3zjdAph.
Instantly connect every marketing tool in your funnel with our library of over 90 integrations at https://bit.ly/3G50gIM.
Book a one-on-one demo, get answers to your questions, and learn how SegMetrics can help your business grow by visiting https://bit.ly/3G70LlS.
Show Notes:
Taylor’s tweet on quantifying brand: https://bit.ly/3nBGQVu
21 Antifragile Tactics Podcast: https://bit.ly/3zht5Om
Check out Verve Culture here: https://verveculture.com/
The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm.
327 قسمت
Manage episode 359406185 series 1095397
“Brand is the bridge between how much your product costs and how much your customer is willing to pay.”
But what if you could measure that “bridge” objectively? In this episode, Richard and Taylor talk about Taylor’s controversial new formula for quantifying the value of your brand.
Then, Richard has a conversation with Jules Vertrees, CTC client and founder of Verve Culture, a brand that sources beautiful home goods & gourmet foods from artisans around the world.
Learn More About SegMetrics (Sponsored):
Learn how SegMetrics can help you overcome challenges in your ecommerce marketing at https://bit.ly/3zjdAph.
Instantly connect every marketing tool in your funnel with our library of over 90 integrations at https://bit.ly/3G50gIM.
Book a one-on-one demo, get answers to your questions, and learn how SegMetrics can help your business grow by visiting https://bit.ly/3G70LlS.
Show Notes:
Taylor’s tweet on quantifying brand: https://bit.ly/3nBGQVu
21 Antifragile Tactics Podcast: https://bit.ly/3zht5Om
Check out Verve Culture here: https://verveculture.com/
The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm.
327 قسمت
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